Allied Integrated Marketing Announces Agency Acquisition Of Marketing Inspirations

Deal expands Allied's presence in the Southeast, as well as full-service live entertainment and hospitality marketing across the country.

Nov 03, 2015, 10:00 ET from Allied Integrated Marketing

HOLLYWOOD, Calif., Nov. 3, 2015 /PRNewswire/ -- Allied Integrated Marketing announced today that it has acquired Marketing Inspirations, a leading media, marketing and public relations firm in Atlanta, Georgia.  The acquisition expands Allied's fast-growing live entertainment and hospitality businesses, and increases the capabilities of its existing Atlanta office to service clients in the Southeast region and beyond.

Barbara King, Marketing Inspiration's President and founder, will join Allied as Senior Vice President of Strategic Marketing reporting to Kymn Goldstein, Executive Vice President of Account Management and Business Development. King will continue to oversee her current client relationships and will pursue new business in live entertainment nationwide. All of Marketing Inspirations account teams will join the company as part of Allied's combined Atlanta office.  Carolyn Sloss, Allied's Vice President of Publicity and Promotions in Atlanta will continue to oversee that department, and the Marketing Inspirations public relations team will report to her.  The Marketing Inspirations media team will report to Kelly Estrella, Senior Vice President of Integrated Marketing and Media in Los Angeles.

"We are thrilled to have Barbara and the rest of the Marketing Inspirations staff join the Allied team," said Allied President Clint Kendall.  "They will add to our live entertainment and hospitality expertise, grow our scale in media placement and add new capabilities to our publicity team.  Atlanta has been one of our most successful markets, so it makes sense to invest and diversify in the region."

"I am incredibly excited about Allied's vision for expanding resources and enhancing opportunities for our current clients and staff, which was a top priority when considering this acquisition," said King.  "There is a definite synergy between our workplace cultures and the industries we provide services for, and I'm looking forward to continuing to grow the business with Allied."

The acquisition of Marketing Inspirations is the latest deal Allied has made to increase its already expansive coverage of North America.  Last month the company announced its acquisition of Langdon Flynn Communications, a publicity firm based in Las Vegas that also focuses on live entertainment and hospitality.

About Allied Integrated Marketing

Allied Integrated Marketing is the leading entertainment, arts and lifestyle agency in North America, and works with many of the best brands in entertainment and consumer marketing.  Allied's innovative team includes experts in Publicity, Promotions, Experiential, Media, Creative, Partnerships, Market Research and Multicultural marketing, as well as a full-service Digital offering via its digital division, 87AM.  Allied delivers effective, integrated campaigns on a national, regional and local basis via a unique network of 22 offices in the U.S. and Toronto, which gives the agency the exclusive local insight, strong community relationships and on-the-ground resources to activate consumers where they live, work and play.  For more information about how Allied drives results for its clients, please visit www.alliedim.com.

About Marketing Inspirations

Marketing Inspirations integrates marketing, media buying, PR, and social media, eliminating silos and igniting results for clients like Feld Entertainment, The Fox Theatre, Blue Man Group, Meadowlands Racing & Entertainment, Grady Health Systems, GPS Hospitality, Spend Management Experts, The Melting Pot, Monmouth Park Racetrack, Cirque du Soleil and many others.  Since 1999, Marketing Inspirations' live event expertise has resulted in more than 65 million tickets sold across North America.  Whether clients are trying to sell tickets, build their customer base, or generate buzz for their brand, Marketing Inspirations thrives on collaboration to leverage a multi-service approach to amplify key messages to the right audience.

Contact: Ginger Chan
Allied Integrated Marketing
gchan@alliedim.com
323-330-8863

 

SOURCE Allied Integrated Marketing



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