HOLLYWOOD, Calif., Sept. 19, 2011 /PRNewswire/ -- Allied Integrated Marketing is partnering with OuterSpace MediaLab LLC to create the only national full-service out-of-home advertising agency headquartered in Los Angeles. The announcement was jointly made today by Clint Kendall, President of Allied, and Pete Smith, Founder & Managing Partner of Allied OuterSpace (AOS).
The new company will utilize Allied's infrastructure, as well as field specialist support in its 20 U.S. offices and Toronto, Canada. Allied OuterSpace maintains dedicated staff and offices in Los Angeles, where Smith will be based, and New York City.
Clint Kendall said: "We are thrilled to launch this new joint venture with Pete Smith, who is one of the leading out-of-home media experts in the U.S., and look forward to offering our clients the best and most efficient outdoor advertising campaigns."
The out-of-home arena is one of the strongest growth areas in advertising. eMarketer recently forecast outdoor advertising spending in the U.S. to rise from $6.1 billion in 2010 to $6.4 billion this year and $7.6 billion by 2015. At the same time, digital place-based advertising is expected to continue its double-digit growth, increasing 16.7% from $2.07 billion in 2010 to $2.42 billion this year, according to PQ Media.
Pete Smith stated: "We created Allied OuterSpace to deliver a better out-of-home agency solution to our direct clients and agency partners. As an independent agency, our business philosophy is very different and gives our clients a clear competitive advantage. Our primary goal is to always work in our client's best interest and structure the business accordingly. As an example, we use a strategic approach to best service our clients in the key markets of New York and Los Angeles. Our NYC- and LA-based specialists work together, ensuring our clients always get the best inventory and placement by using experienced in-market teams. Our field support network in the Top 20 U.S. markets and Toronto gives our clients unmatched national reach and local market knowledge. Now more than ever, advertisers and agencies are demanding the highest level of experience, service and value for their money. Allied OuterSpace is well-positioned to deliver."
Prior to forming Allied OuterSpace, Pete Smith was General Manager at CBS Outdoor in Los Angeles, the single largest out-of-home media operation in the world, managing the Entertainment category of accounts and developing numerous first-to-market executions for clients such as NBC, ABC, HBO and many others. Concurrently in Los Angeles, Smith was Co-Managing Director of CBS/Decaux, the joint venture between CBS Corporation and JC Decaux. In his role at CBS/Decaux, Smith pioneered the "West Hollywood Domination", which became the must-have piece of any high-profile Entertainment OOH execution in Los Angeles.
Smith's 20-year career spans senior management experience in every major market in the U.S. at leading advertising companies including National Advertising Company, 3M, Outdoor Systems, Chancellor Outdoor, Infinity Outdoor and Viacom.
About Allied Integrated Marketing
Allied Integrated Marketing delivers innovative campaigns on a local, regional and national basis, utilizing its network of 21 offices in the U.S. and Canada. Allied's team of marketing professionals include experts in publicity, promotions, experiential, media placement, creative services, market research, targeted marketing and social media. Allied works with many of the best brands in entertainment and consumer marketing, and was named the #1 agency for Entertainment marketing in the 2011 PROMO 100 rankings. For more information about how Allied drives results for its clients, please visit www.alliedim.com.
About Allied OuterSpace
Allied OuterSpace (AOS) is a full-service out-of-home advertising agency. The company maintains dedicated teams in the key markets of New York and Los Angeles, and serves national, regional and local clients. The AOS field specialist network covers the Top 20 U.S. markets and Toronto, Canada. AOS specializes in out-of-home creative development, planning, buying and execution. Allied OuterSpace is a member of the Outdoor Advertising Association of America (OAAA). For further information, please visit http://www.alliedouterspace.com.
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