Allies of Skin Launches Founder's Essence - One Formula. Infinite Impact.

Developed by founder Nicolas Travis, this 56-ingredient, light-reflecting essence marks a new era of performance-driven, emotionally resonant skincare.

LOS ANGELES, Aug. 20, 2025 /PRNewswire/ -- Allies of Skin, the award-winning* science-driven skincare brand, proudly introduces Founder's Essence, a limited-edition serum embodying it's campaign ethos: One Formula. Infinite Impact. Developed over three years and ten meticulous iterations by founder Nicolas Travis, this 56-ingredient, light-reflecting serum is a tribute to personal rituals, and self-care.

Launching exclusively at VIOLET GREY, Founder's Essence reflects Travis's belief that skincare is selfcare, and merges next-generation actives with sensorial texture and clinically proven results. Potassium Azeloyl Diglycinate soothes, brightens, and balances; Ellagic Acid & Probiotics fade pigmentation and support the barrier; Ectoin & Goji protect and boost luminosity; Cooper Sulfate Complex refines texture.

"I worked on this special formula for myself. I wanted to create a lightweight yet potent fluid that would help reduce breakouts, fade pigmentation, strengthen the barrier, refine the appearance of pores and help skin reflect light better," says Travis.

In clinical studies, 87% saw smoother, more radiant skin in one week; after four weeks, 97% reported brighter skin and 92% noted refined texture.

This launch marks the first-ever Founder's Drop from Allies of Skin – a brand known for its uncompromising commitment to ingredient integrity, clinically backed formulations, and cult-favorite status among beauty insiders and skincare purists alike. Renowned for marrying science and sensoriality, Allies of Skin has consistently delivered products that work hard, feel good, and make skincare deeply personal.

"At VIOLET GREY, we're proud to spotlight brands that are as thoughtfully developed as they are effective," says Tracy Kline, Group President of VIOLET GREY. "We have a strict set of standards for any product that joins our curation, the VIOLET CODE, and Allies of Skin delivers on all fronts."

Founder's Essence will be available exclusively at VIOLET GREY for a limited time beginning August 20. For more information visit AlliesofSkin.com.

About Allies of Skin

Founded in 2016, Allies of Skin is a science-led skincare brand built on the belief that everyone deserves to feel fearless in their skin. Each formula is powered by "Supercharged Clinicals" – maxed-out concentrations of clinically proven actives designed to deliver multiple benefits in fewer steps. Known for its multifunctional products, rigorous clinical testing, and radically transparent ethos, the brand blends cutting-edge innovation with human-first values. Today, Allies of Skin is available in over 36 countries and continues to redefine skincare as a powerful tool for both transformation and self-acceptance.

*Further information on Allies of Skin awards can be found at AlliesofSkin.com

Media Contact:
Reade Norman
CLD PR
[email protected]

SOURCE Allies of Skin