NEW YORK, July 17, 2014 /PRNewswire/ -- Most 4-year-olds you know keep busy crafting Play-Doh, playing pretend as princesses or pirates, and jumping into puddles while learning about the world around them.
Here's a 4-year-old that's different.
Founded in 2010, Allurez.com was ranked by Internet Retailer* to be among the top 1000 fastest growing e-retailers in North America in 2014. These rankings, announced in the end of June, are based on growth in revenue and other key metrics. Ranked 15th in the jewelry merchandise category, Allurez achieved a growth of almost 50% in revenues in 2013, higher than the 17% growth registered by the jewelry industry in online sales.
Speaking on this announcement Allurez executive Raphi Mahgerefteh said, "It's very gratifying to earn this accolade from Internet Retailer and see our young company share the spotlight with e-commerce giants."
So what did this 4-year-old do differently?
Raphi Mahgerefteh credits the success of Allurez to a number of factors. "Being a growing e-commerce company has its unique set of challenges and opportunities. We spend a portion of our revenues on marketing to get noticed. However, being young and nimble makes it that much easier to be responsive to our consumers. We stay attuned to the ever changing trends in consumer preferences by constantly adding the latest engagement ring styles, gemstone pendants, and all things jewelry. We can also quickly expand our product lines, the way we did when we launched our new line of American made designer watches in response to our customers' need. A lot of customer intelligence, that we gather first-hand, goes into adding products and features to our website that enhance the online shopping experience."
Another feather in its cap!
This is not the first time Allurez has been recognized for its outstanding selection, customer service and user friendly website. Allurez received outstanding ratings by the TopTenReviews.com Online Jewelry Review in 2013, earning top scores as an online-only jewelry retailer.**
Positive customer experience and social media chatter often influence online purchase decisions more than large marketing spends. Alluding to this, Raphi Mahgerefteh added "We recognize that today, social media influences consumer behavior. Consumers trust brand recommendations from friends more than those from traditional advertising. This trend is even more evident in jewelry purchase decisions. Our sales last year were buoyed to a large extent by our social media strategies. In addition, our winning customer service, easy return policy and customer reviews have helped Allurez become a popular on-line jewelry site for first time buyers as well as repeat customers ordering additional items."
With an ever-swelling 5-figure fan following on Facebook and over 6,000 pins on Pinterest, Allurez is certainly a star jewelry company with a bright future.
Operating as an innovative and robust retailer and designer of exceptional jewelry from the heart of NYC, Allurez is recognized for providing the largest selection of designer style jewelry for men and women including engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals and conflict-free diamonds and gemstones, Allurez provides custom made jewelry for customers seeking the finest jewelry available.
For additional information about any of Allurez products including all customized jewelry, please see our website at Allurez.com or call 1.800.554.3509 for details.