ZHUHAI, China, April 27, 2016 /PRNewswire/ -- Allwinner Techology.Co.Ltd (300458.SZ), an experienced and highly innovative supplier of ARM based SoC products, is entering the field of managed devices, services and solutions for IOT, IPTV / OTT and Hybrid TV as well as community related services.

The newly founded business division "Allwinner Services - AWS", will concentrate on the development of total solutions and value added services to support their core SoC products.

With its new business division, Allwinner Services represents a strategic move from products to solutions and services. In doing so Allwinner is following recent market dynamics, which require more and more complete offerings of product solutions and services around the core SoC business.

This move allows Allwinner to position itself as solution provider and enter into new business markets with high growth potential.

Allwinner Services at the same time announces the launch of the first total solution offering for the IPTV, OTT and Hybrid TV market. To enter this new segment Allwinner Services has chosen ABOX42's Total Set Top Box solution, to provide IPTV, OTT and Hybrid Total Set Top Box Solutions to operators worldwide.

The ABOX42 Total Set Top Box solution contains the Allwinner H3 SoC (which features in ABOX42's Z38 device), ABOX42 Z38 IPTV, OTT and Hybrid Set Top Box platform, the ABOX42 Smart SDK and ABOX42 Total Lifecycle Management solution, which makes it a complete solution with all essential elements for an operator grade solution.

The Allwinner Services IPTV, OTT and Hybrid TV solution is promoted to operators and internet service providers, who are looking for a complete solution for a modern, advanced TV proposition with all the latest features to combine High Quality Live TV with Catch Up TV and On Demand Services.

"With ABOX42 we found a leading Total Set-Top Box Solution provider with waste project experience, which understands exactly our needs," said Jack Lee, VP of Allwinner. "ABOX42's solution is the ideal fit for our new Business Division Allwinner Services, providing all the essential elements for a complete managed TV solution for operators and service providers alike. This allows us to evolve our business model from pure SoC design and retail to one that includes devices aimed at the operator market. To compete in this huge market we have created a very compelling solution package and a modern Set Top Box platform based on Allwinner's mature and market proven H3 chipset."

"We are very enthusiastic about the cooperation with Allwinner Services, since it is a perfect match between both companies," says Matthias Greve, CEO of ABOX42. "Allwinner is able to provide comprehensive and very competitive chipsets, which in combination with the core elements of the ABOX42 Total Set Top Box solutions become a very compelling solution package."

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SOURCE Allwinner Technology