Almay Announces Miranda Kerr as the Face of Its Brand Relaunch

This new chapter spotlights Almay's modern packaging, evolved design language and skin‑conscious positioning

NEW YORK, April 2, 2026 /PRNewswire/ -- Today, Almay announces a transformative new chapter that builds on the beauty brand's decades‑long commitment to gentle, skin‑friendly makeup. With a refreshed visual identity, updated packaging across its core lineup and the debut of its new global brand ambassador – internationally renowned model, entrepreneur and wellness advocate Miranda Kerr – Almay strengthens its promise with a new campaign, "Clean Makeup That Thinks It's Skincare*."

"Almay has always been trusted for its dermatologist‑ and ophthalmologist‑tested formulations designed with skin sensitivity in mind," said Erika Woods, SVP of Mass Marketing at Revlon. "This evolution brings our skin‑first legacy into a more contemporary beauty space – one rooted in performance, transparency and ingredient simplicity. Miranda reflects the effortless, ingredient conscious approach to beauty that has always defined Almay."

The refreshed campaign underscores Almay's commitment to thoughtful formulation, highlighting its selective use of skin‑loving ingredients and its long‑standing belief that makeup should care for skin as much as it enhances it. As the face of this next chapter, Kerr brings a modern, naturally radiant perspective that aligns seamlessly with Almay's vision of effortless, everyday beauty.

"I'm very intentional about the brands I partner with," said Kerr. "What resonated with me about Almay is its commitment to clean beauty, alongside its long-standing focus on gentle, breathable formulas. It's a brand people have trusted for many years, and I love that it's clean and dermatologist tested."

With this renewed creative direction in place, Almay is introducing refreshed packaging across several of its most loved products throughout the year. The streamlined, minimalist design features clearer on-pack communication, making it easier for shoppers to navigate products by benefit, while preserving the formulas they know and trust.

• Clear Complexion Foundation & Concealer (MSRP $17.59, $12.59): With a modernized look, Clear Complexion Foundation and Concealer feature the same trusted formulas and key ingredient, salicylic acid, providing breathable coverage for blemish-prone skin.
• Length & Lift Mascara (MSRP $11.59): Featuring plant-based brush fibers and a lash conditioning complex, Length & Lift Mascara delivers lifted and defined lashes while remaining suitable for sensitive eyes and contact lens wearers. The formula now comes in a sleek, monochromatic tube made from environmentally conscious packaging partially made from post-consumer recycled materials in a modern design.
• Oil Free Micellar Eye Makeup Remover Pads (MSRP $7.59, 80 count | $11.59, 120 count): Oil-free micellar pads that gently remove eye makeup, made from 100% plant-based fibers and suitable for sensitive eyes, now in newly designed packaging.

Products featuring the updated packaging will roll out throughout 2026, and will be available on Amazon, Almay.com and most major retailers, including Target and Walmart, with prices ranging from $7.59 and $17.59. High-resolution images of the product can be found here.

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ABOUT ALMAY:
Almay is a pioneer in skin-friendly makeup, known for creating high-performance color cosmetics designed for sensitive skin. Founded in 1931 by chemist Alfred Woititz in partnership with dermatologist Dr. Morris Sulzberger, Almay has long believed that makeup and skincare work better together. Today, Almay delivers Clean Makeup That Thinks It's Skincare™*—combining impactful performance with skin-loving benefits at accessible price points. The Almay brand is highly selective in its formulations, using fewer than 500 ingredients out of more than 20,000 available. All Almay products are always dermatologist-tested and thoughtfully designed to support even the most sensitive skin. Almay empowers consumers to make confident, mindful beauty choices without compromising on quality, efficacy, or value.

ABOUT MIRANDA KERR:
Miranda Kerr is an internationally renowned model, entrepreneur and wellness advocate. Best known for her celebrated global modelling career, she made history as the first Australian Victoria's Secret Angel and has since built a multifaceted career spanning beauty, business and philanthropy. A pioneer in the clean beauty space, she founded and independently launched KORA Organics in 2009, a certified organic skincare brand born from her passion for holistic health, which she continues to lead with a hands-on approach. A certified health coach, Miranda's work is guided by her belief in the connection between inner wellbeing and outer beauty. Beyond her entrepreneurial ventures, she is a dedicated philanthropist, supporting causes focused on women, children, health and the environment. As a mother of four, she uses her platform to inspire a more conscious and balanced way of living. @mirandakerr

MEDIA CONTACT:  
HAVAS Red
[email protected]

*For more information, visit: Almay.com/OurValues

SOURCE Almay