Alouette® Introduces New, Innovative Products for the 2010 Holiday Season

America's #1 spreadable cheese offers exciting entertaining options

Oct 01, 2010, 11:00 ET from Alouette

NEW HOLLAND, Pa., Oct. 1 /PRNewswire/ -- Alouette® Cheese will introduce three new products this fall just in time for the 2010 holiday season.  The new products include Alouette Gourmet Spreadable Cheese Logs in Garlic & Herbs and Sundried Tomatoes flavors; and Alouette Cheesecake, a limited edition spreadable cheese. All three products retail for an average of $4.99, providing a great value for holiday and everyday entertaining.

"The holidays are a beloved time of year for hosting and attending celebrations, and our consumers trust Alouette to provide great entertaining items that look impressive on the table, but require little time to pull off in the kitchen," said Alouette Marketing Director, Rafael Lampon. "As a leader in the specialty and gourmet cheese category, Alouette continually strives to bring new and innovative products to the consumer that can be used for quick and seamless entertaining – at holiday time and year round."

These exciting new products will be available in stores this fall:

  • Alouette Gourmet Spreadable Cheese Logs: These beautifully handcrafted cream cheese logs, available in two new flavors, have a creamy texture that makes them easy to spread or to slice. The Garlic & Herbs flavored log is garnished with garlic and parsley for a delicious fresh garlic taste. The Sundried Tomatoes flavored log is garnished with sundried tomatoes, garlic, basil and parsley. Both are a simple and eye-catching solution for dressing up any holiday table.

  • Alouette Cheesecake: A limited edition available just in time for the holiday season, Alouette Cheesecake is an all-natural, dessert-inspired spreadable cheese. The new flavor adds the perfect complement to graham crackers, vanilla cookies, bagels and fresh fruit.  It can also be used in holiday baking to create sumptuous desserts.

Greg Gable, Executive Chef for Alouette, has created new recipes and serving suggestions incorporating all three new products. Alouette also offers recipes, serving suggestions, entertaining tips and nutritional values on www.alouettecheese.com.  

About Alouette

The Alouette® brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette® Spreadable Cheese flavors as well as other specialty cheese products, such as the 2010 Chef's Best® award-winning Alouette® Baby Brie. Today, Alouette® is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of Premium Spreadable Cheese.

The Chef's Best Award for Best Taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. For more information regarding American Culinary Chef's Best, visit www.chefsbest.org.

About Chef Greg Gable

Chef Greg Gable joined Alouette in 2007 as Executive Chef.  Gable first acquired critical acclaim during his 13 years at Le Bec Fin, one of Philadelphia's finest dining institutions. He has also received several accolades, such as the Philadelphia Inquirer's 3 Bells Award of Excellence and the Wine Spectator Award of Excellence.  Gable is a graduate of the Culinary Institute of America in Hyde Park, N.Y.

SOURCE Alouette



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