Alouette® Kicks Off Portion Size Me Summer Tour

NEW HOLLAND, Pa., June 12, 2012 /PRNewswire/ -- Today, Alouette® Portions announced an exclusive sponsorship of the Portion Size Me Summer Tour, a cross-country journey featuring 12-year-old, Marshall Reid, and his mother, Alex, co-authors of Portion Size Me. This recently released book chronicles the family's journey to weight loss and better health through good food and snacking habits that are achievable in portioned sizes without taste sacrifice. Beginning on June 12, the Reid family will travel to 30 markets across the country to share their success that has been the focus of national media attention in The New York Times, NBC's TODAY and CNN among other outlets.

"Portion Size Me is a lifestyle that started out as a summer project to get my family in shape with new, interesting ways to think about our food choices," said author Marshall Reid. "We hope that our summer tour can inspire families across the country to consider the Portion Size Me lifestyle, which is pretty simple: swap unhealthy ingredients for better ones, shop local markets and farms when you can, stick to the correct portion sizes, and never give up on yourself."

Alouette was an "all-natural" fit to sponsor the Portion Size Me Summer Tour, which will travel the country in a 1974 Airstream Sovereign Trailer and make stops at local zoos, book stores, walks and festivals. The brand recently launched Alouette Portions, a new line of 100 percent all-natural, ready-to-eat portion-sized spreadable cheese with 40 calories per individually wrapped serving, and 60 percent less sodium than other spreadable portion-sized cheeses on the market. The new product is available in two flavors – Original and Italian Herbs – and retails for $3.99 in grocery store deli sections nationwide.

"With the Portion Size Me lifestyle, I didn't want to give up cheese as one of my favorite foods," said Reid. "Thankfully, Alouette has done the 'portioning' for me by offering a 40-calorie all-natural option of their delicious spreadable cheese that I can enjoy virtually anytime of day – with my fruits and veggies as a snack, on a whole-grain bagel or toast before school, or with crackers at lunch. Plus, the Portions are made with just fresh milk and cream, and you can't get any more all-natural than that."

Fans of Alouette Cheese can follow the Portion Size Me Summer Tour on Facebook (facebook.com/alouettecheese) beginning on June 12 for the chance to win exciting prizes.

"With the debut of the new Portions, we're aiming to fit into the fast-paced, on-the-go lifestyles of families like the Reids," said Cristina Anton Villa, Director of Marketing & Innovation. "We're pleased to sponsor the Portion Size Me Summer Tour, and like the Reid family, want to ensure that fresh, all-natural cheese can be a part of an active lifestyle without sacrificing taste."

About Portion Size Me
Portion Size Me is a lifestyle and campaign that started out as a summer project whereby then 10-year-old Marshall Reid of Sanford, N.C. inspired his family to "get real" with their food choices. Now leading the 2012 Portion Size Me Summer Tour, the Reids hope to inspire other families across the country to consider the Portion Size Me lifestyle.

About Alouette
The Alouette® brand has grown over the years, extending its unique line of cheeses to include a wide variety of Alouette® Spreadable Cheese flavors as well as other specialty cheese products, such as the award-winning Alouette® Baby Brie. Today, Alouette® is a leading brand in the Specialty Cheese Category in the United States and is the #1 brand of Premium Spreadable Cheese.

SOURCE Alouette

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