Alpha Rev Makes Major Label Debut With 'New Morning' set for Release April 20, 2010 on Hollywood Records

Jan 19, 2010, 00:01 ET from Hollywood Records

BURBANK, Calif., Jan. 19 /PRNewswire/ -- The Austin-based band, led by charismatic singer-songwriter Casey McPherson, will make its major label album debut on Hollywood Records with New Morning. Produced by David Kahne (Paul McCartney, Sublime, The Strokes), the album arrives in stores and at online retailers on April 20. Ahead of the release, Alpha Rev will hit the road, sharing the bill with Owl City on a February college tour, then playing South by Southwest in their hometown of Austin in March.

McPherson and his band mates worked with a large musical canvas to create the 11 tracks on New Morning. Moody, atmospheric and ultimately redemptive, the album examines intimate struggles with despair, isolation and faithlessness, especially in songs like "Colder Months," "Phoenix Burn," "Get Out" and the title track. "The music and lyrics come from a very honest place," says McPherson. "You realize there is a relationship between the listener and the songwriter, and you want to build on that relationship. You want to challenge, but you also want to bring people with you."

That has never been a problem for Alpha Rev. So far the band has drawn passionate attention of fans, concert promoters and even TV producers. Their songs have been featured in television series like CW's "Melrose Place" and Bravo's "NYC Prep." The band itself will make a guest appearance on ABC Family's hit series "Greek" on March 15.

Composed of McPherson, along with Derek Dunivan (guitar), Tommy Roalson (drums), Dave Wiley (cello), Alex Dunlap (bass), Brian Lewis Batch (violin) and Derek Morris (keyboards), Alpha Rev formed in 2005 after the breakup of McPherson's band Endochine. Alpha Rev released a debut indie CD, "The Greatest Thing I Ever Learned" in 2007. With two string players in the line-up, the band's signature sound blends echoes of classical music with epochal pop and rock.

The buzz on the band has grown exponentially, with Alpha Rev ranked the #1 indie band from Texas and the #16 indie band nationwide on MySpace. In 2008, they were named by Austin Monthly as one of the local bands most likely to succeed. After signing with Hollywood Records, Alpha Rev began recording New Morning at New York's Avatar Studios.

The following is Alpha Rev's upcoming tour itinerary with Owl City:


February 11

Valparaiso, IN

Valparaiso University Ballroom

February 12

Indianapolis, PA

Indiana University of Pennsylvania

February 13

Grantham, PA

Brubaker Auditorium (Messiah College)

February 14

Baltimore, MD

University of Maryland

SOURCE Hollywood Records