Alternative Adult Beverages in the U.S. - From Seltzers to CBD: Inside America's Evolving Adult Beverage Scene

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Mar 25, 2024, 05:45 ET

DUBLIN, March 25, 2024 /PRNewswire/ -- The "2023 Alternative Adult Beverages in the U.S." report from Beverage Marketing has been added to ResearchAndMarkets.com's offering.

The Alternative Adult Beverages in the U.S. report examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. The impact of the coronavirus pandemic on these emerging sectors is also discussed as is the emergence of a private label market as the segments reach scale.

This report is a must have for adult beverage companies as well as non-alcohol beverage companies interested in taking advantage of the changing industry paradigm in which convergence of alcoholic and non-alcoholic sectors offers opportunities to partner in product development as well as for distribution synergies.

This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), hard ciders, distilled spirits related alternative adult beverages (AABs), ready-to-drink cocktails, hard kombucha, RTD mocktails, wine related AABs including no-alc wines, CBD and THC infused beverages, emerging AABs such as hard tea, hard coffee, on-premise craft mocktails, healthy cocktails and much more.
The report discusses a broad range of entrepreneurial brands in various emerging sectors and sub-sectors and quantifies key sectors and brands.
In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
This report will be useful to beverage marketers, suppliers to the industry, financial executives, entrepreneurs, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer.

Questions answered include:

What are the top hard seltzer brands?
What are the leading spirits-based RTD cocktail brands?
What gave rise to the hard kombucha segment, and what are its growth prospects?
What are issues with positioning certain adult drinks as "healthy"?

The report features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies. It assesses the prospects as well as some challenges and implications for each.

Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity.

Brands covered include: AriZona Sun Rise Hard Seltzer, BON V!V, Bud Light Seltzer, Clear Coast Fresh Hard Seltzer, Corona, Henry's Hard Sparkling Water, White Claw, Truly Hard Seltzer, Natural Light Seltzer, Smirnoff Spiked, Wild Basin Seltzer, Vizzy, Cutwater Spirits Canned Cocktails, Mike's Hard, HARD MTN DEW, High Noon Sun Sips, Jim Beam Kentucky Coolers, Jose Cuervo RTD cocktails, Sparkling ICE Spiked, Topo Chico and more.

Key Topics Covered:

1. THE ALTERNATIVE ADULT BEVERAGE MARKET

Overview & Issues
Volume
Per Capita Consumption
Special Note on Coronavirus

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL

Overview & Issues
Volume by Segment

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT

Overview & Issues
Beer-Related Beverages
Wine-Related Beverages
Distilled Spirits-Related Beverages
Cannabis Beverages
Other Alternative Adult Beverages

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET

Hard Seltzers

Overview & Issues
Volume
AriZona Sun Rise Hard Seltzer
BON V!V
Bud Light Seltzer
Cacti Agave Spiked Seltzer
Clear Coast Fresh Hard Seltzer
Corona
Dos Equis Ranch Water
Henry's Hard Sparkling Water
Michelob Ultra Organic Seltzer
Natural Light Seltzer
Nauti Seltzer Premium Hard Seltzer
Pabst Blue Ribbon Stronger Seltzer
Smirnoff Spiked Sparkling Seltzer
Social Club Seltzer
Sparkling ICE Spiked
Svedka Spiked Premium Seltzer
Topo Chico
Truly Hard Seltzer
Vizzy
White Claw Hard Seltzer
Wild Basin Hard Seltzer

Other Flavored Malt Beverages

Overview & Issues
Volume
Mike's Hard Lemonade
HARD MTN DEW
Happy Thursday
Jim Beam Kentucky Coolers
The Beast Unleashed
Nasty Beast Hard Tea
Peace Hard Tea
Spindrift Spiked

5. THE HARD CIDER MARKET

Overview & Issues
Volume

6. THE DISTILLED SPIRITS-RELATED AAB MARKET

Distilled Spirits-Related Alternative Adult Beverages

Overview & Issues
Volume

Ready-to-Drink Cocktails

Overview & Issues
Absolut Cocktails and Vodka Soda
Bacardi Real Rum Cocktails
Bombay Sapphire Gin & Tonic
Crown Royal RTD Cocktails
Cutwater Spirits Canned Cocktails
Dos Equis Classic Lime Margarita
Fresca Mixed
High Noon
Jack Daniel's & Coca-Cola
Jameson
Jim Beam RTD Cocktails
Jose Cuervo
Malibu Pre-Mix Cans
Monoco
Nutrl Vodka Seltzer
Red Stripe Rum Drinks
Skinnygirl
Stone Buenafiesta Margaritas

Ready-to-Drink "Mocktails"

Overview & Issues
ArKay Beverages
Bar None
Ceder's
Curious Elixirs
Gordon's Ultra Low Alcohol Gin & Tonic
Herbie Virgin
Mocktails
Seedlip
Stryyk
Surendran & Bownes

7. THE WINE-RELATED AAB MARKET

Wine-Related Alternative Adult Beverages

Overview & Issues

No-Alcohol Wine

Overview & Issues
O.Vine Wine Grape Infused Water

8. THE CANNABIS-INFUSED BEVERAGE MARKET

Overview & Issues
The No-Alcohol CBD Segment
The No-Alcohol THC Segment
The Alcohol CBD Segment

9. EMERGING ALTERNATIVE ADULT BEVERAGES

Non-FMB Hard Ready-to-Drink Tea

Overview & Issues
Noveltea
Vrai

Hard Ready-to-Drink Coffee

Overview & Issues

Hard Kombucha

Overview & Issues
Bambucha Organic Hard Kombucha
Boochcraft
Kombrewcha
KYLA Hard Kombucha
Unity Vibration
Wild Tonic

On-Premise/Craft "Mocktails"

Overview & Issues

"Healthier" Cocktails

Overview & Issues

10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET

For more information about this report visit https://www.researchandmarkets.com/r/5ir4kz

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