Alternative To Restructure Critical Company Roles

Leading Lifestyle Apparel Brand Announces Key Organizational Changes

Mar 28, 2011, 08:30 ET from Alternative Apparel

ATLANTA, March 28, 2011 /PRNewswire/ -- Alternative Apparel, the industry-leading fashion basics brand known for its unparalleled comfort and quality craftsmanship, announced several key organizational changes today. As Alternative sets its sights on rapid global brand expansion, redefining the roles of major players will allow the company to streamline its strategic focus and remain on a solid growth path for 2011 and beyond.  

Most notably, former President Evan Toporek will now take the reins as Alternative's Chief Executive Officer and continue to serve on the company's Board of Directors. As stated by Alternative founder and Chief Creative Officer Greg Alterman, "I am confident that in his new role, Evan will flawlessly execute our strategic plan and help us stay on course." Since joining Alternative in 1998, Toporek has helped Alternative generate a remarkable 13 consecutive years of revenue, earnings and employee growth.

"We have never felt more aware of our potential or more confident in our plan to reach it.  There is an excitement around our brand that needs constant fueling.  My job is to ensure that we deliver a differentiated brand experience and to protect our culture from any dilution whatsoever as we continue our rapid ascension," said Toporek. "I'm also thrilled to announce the appointment of several other key executives who will be instrumental to our continued success."

In his newly expanded role as Chief Commercial Officer, Seth Ellison will oversee the development and execution of the company's dynamic commercial strategy, focusing on global sales, merchandising, and sourcing within Alternative's US and International Wholesale, Private Label and Promotional businesses. Reporting to Ellison, Arash Soleimani has recently joined the Alternative team as VP of Sourcing after 14 years of similar responsibilities with Guess, Inc.  According to Toporek, this addition will ensure a smooth exchange of ideas and information between the company's merchandising, product development and sourcing functions. This competency is of growing importance as Alternative rapidly approaches $100 million in annual sales and enters into the retail market with its first flagship store opening this April in Venice, California.

Also critical are the promotions of Mickey Castagna and Jessica Adler from Directors of Sales to Vice Presidents of Sales. Castagna will continue to lead the company's sales team in the Promotional and Private Label markets while his counterpart Adler will be responsible for leading efforts in the US Wholesale segment. A testament to Alternative's consistent growth and development, Adler will also be heading up the company's recently opened office and showroom in New York.

About Alternative Apparel

Since 1995, Alternative has grown into a leading lifestyle apparel brand that delivers the best quality and value in fashion basics. Hand-crafted with our signature vintage softness, each piece embodies our commitment to comfort, craftsmanship, community and authenticity.

From the feel of our fabrics and flawless fit to our one-of-a-kind washes and detailed designs, our clothes aren't just about looking good but feeling good. By creating comfort—inside and out—we seek to inspire alternative ways of thinking and empower positive change in our community.

We offer a complete collection of casual clothing and accessories for men and women across the globe. Our corporate headquarters are located in Atlanta with our Design Lab and primary showroom in Los Angeles and an additional office in New York. To learn more, visit

SOURCE Alternative Apparel