Alteryx and Ansira Deliver True Value of Big Data for Customer Engagement Marketing

IRVINE, Calif., Aug. 21, 2012 /PRNewswire/ -- Alteryx, Inc., a leading provider of Strategic Analytics, today announced that it is working with its customer, Ansira, the first fully integrated customer engagement agency, to help companies leverage deep customer data, deliver behavioral insights, and maximize profitable interactions.  The Alteryx Strategic Analytics platform helps build sophisticated analytics to drive marketing optimization, using data from any touch point including social media, in a fraction of the time required by alternative solutions.

In the report entitled, "Making Sense of a Chaotic CI Services Landscape," released November 29, 2011, Forrester Research, Inc. cited Ansira in an emerging class of providers called customer engagement agencies (CEAs) that have "...achieved executive visibility within their clients' organizations and, as a result, enjoy deeper and far more strategic relationships with them. We expect Ansira...to lead the charge in this area."

Ansira sets itself apart by fusing data from the full range of consumer touch points to empower better marketing investment decisions across channels, more effective communication plans and stronger bottom-line results for clients. Today's marketers are inundated with data about their customer's opinions, actions, and intentions. The challenge has been how to use this data to drive marketing activity that leads to real bottom line impact. Leveraging the Alteryx platform, Ansira brings together data from a wide variety of sources (including social media, loyalty programs, and transactional data) to understand what really drives customer-buying behavior. This analysis delivers hyper-local and personal marketing strategies that ultimately improve Ansira's client business results.

"Alteryx brings value to the customer engagement approach through its Big Data analytics and predictive analytics capabilities, providing companies like Ansira with a way to humanize the data and make faster, more strategic decisions," said Paul Evans, senior vice president of Channel Sales and Strategic Alliances, Alteryx. "Ansira customers can leverage Alteryx technology to actually understand and drive their marketing performance."

"Our clients want to see concrete results from their customer engagement investments," said Michael Harrison, executive vice president and chief strategy officer, Ansira. "By partnering with Alteryx, we're able to use a single platform to offer our customers strategic insight that cuts through the massive amounts of data available to provide what matters most – clear, actionable insights into what delivers bottom line results from today's highly fragmented, individualized marketing mix."

Recently, Ansira was presented with the opportunity to help a client facing the challenge of high brand switching, low loyalty, and high impulse decision making among customers. The marketing solution was made more difficult because the company's direct marketing investment was highly fragmented at the local level. Using the powerful data insight of Alteryx technology, Ansira created localized marketing solutions enabling better customer intelligence and direct marketing strategies to be leveraged at the local level. The full suite of localized solutions produced significant results including the combination of localized digital tools helping to build a category-leading e-business and local paid search results exceeding 400 percent ROI.

About Ansira
Ansira, the first integrated customer engagement agency, leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them locally. Marketing intelligence is infused across all disciplines and executed through trade promotion, digital, direct, marketing automation, media and creative activities. The Company is among the 15 largest independent marketing agencies in the United States. Clients include Coca-Cola, Domino's Pizza, Ford, Rent-A-Center, Honda/Acura, Nestle Purina, Microsoft, Wendy's, Cisco, Aruba Tourism Authority and others. Ansira offices are located in St. Louis, Dallas, Chicago, Los Angeles, New York, Detroit, Atlanta and Cedar Rapids.

About Alteryx, Inc.
Alteryx provides indispensable analytic solutions for enterprise companies making critical decisions about how to expand and grow. Our product, Alteryx Strategic Analytics, is an Agile BI and analytics solution designed for Data Artisans and business leaders that brings together the market knowledge, location insight, and business intelligence today's organizations require. For more than a decade, Alteryx has enabled strategic planning executives to identify and seize market opportunities, outsmart their competitors, and drive more revenue. Customers like Experian Marketing Services and McDonald's rely on Alteryx daily for their most important decisions. Headquartered in Irvine, California, and with key offices in Boulder and in Silicon Valley, CA, Alteryx empowers 250+ customers and 200,000+ users worldwide. Get inspired today at www.alteryx.com or call 1-888-836-4274.

SOURCE Alteryx, Inc.