Altitude Organic Changes Corporate Name to Tranzbyte Corporation

PHOENIX and DENVER, Jan. 13, 2012 /PRNewswire/ -- Altitude Organic Corporation (PINKSHEETS: ERBB) announced today that its president, Brian Cook, has approved that Altitude Organic Corporation's main corporate name be changed to TRANZBYTE CORPORATION, and that Altitude Organics become a subsidiary under that newly named company.  Brian Cook continues as president of Altitude Organic Corporation. Mr. Cook adds, "I am very optimistic that the hard work we've put into Altitude Organics will come to fruition.  Our bold, new, business venture creates unexpected situations and I feel we are adjusting to market forces and their associated challenges."

Tranzbyte's current chief executive officer, David Gwyther, will become the corporate president of Tranzbyte Corporation.  This week, the company has submitted the name change to FINRA, the company's governing body (http://www.finra.org/). There will be no share restructuring of any kind and no symbol change associated with this corporate action. Shareholders can anticipate hearing of the company's latest developments shortly.

Historically, the Tranzbyte name is not new to the company.  It has been the name for the technology division of the company for the past 9 years.  Tranzbyte continues to remain actively engaged in the marketing of its optical media enhancement products the company has developed over the past 10 years to potential customers in the US and Asia. Products in the Tranzbyte division include FLIXstix™, FLASHAlbum™ -- both technologies that enable distributors of optical media (CDs, DVDs, etc.) to consolidate the best features of each medium onto a single content-protected USB flash drive.  Management feels that the compactness and security of the content make it desirable to both distributors and consumers, especially when the products can be offered in more unconventional point-of-purchase sales locations in the US and Asia.

ABOUT TRANZBYTE

The Tranzbyte Corporation now becomes a driving force behind Altitude Organic Corporation. The company expects to continue its plan to acquire,  hold, or spin out successful divisions in what has been described in previous news releases as "dividend farming,"  where companies that decide to become public on their own agree to carve out shares for Tranzbyte and their ERBB shareholders.

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation www.altitudeorganix.com provides independently-owned retail dispensaries in Colorado , California , and Arizona business support services, while also acting as a one-stop-shop for entrepreneurs looking to enter the burgeoning, multi-billion dollar industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement. The company also sells horticulture equipment via its partnership in Sundance Hydroponics (www.sundancehydroponics.com/). Visit www.altitudeorganix.com/ today.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:
Brian Cook, President
Altitude Organic Corporation
David G. Gwyther, President
Tranzbyte Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
480-443-1600
[email protected]
www.altitudeorganix.com

SOURCE Altitude Organic Corporation