Altitude Organic Corp CEO Attends Board of Directors Meeting for the National Cannabis Industry Association as Trade Group Plans Industry's Future

PHOENIX, July 8, 2011 /PRNewswire/ -- Altitude Organic Corporation (OTCPink: ERBB), a leading national, publicly traded medical marijuana company, is pleased to announce that the National Cannabis Industry Association (www.thecannabisindustry.org) is holding its bi-annual board meeting today in Los Angeles.  The national trade group, founded in Washington, DC, has significantly grown in membership this year.  Altitude Organic Corporation CEO, Brian Cook, is also a founding board of director of the NCIA and will be in attendance at today's meeting in Westwood, CA.

Brian Cook stated, "Last night's event benefiting the Marijuana Policy Project at the Playboy Mansion was a fantastic success for Altitude Organic Corporation.  I'm glad to be attending the National Cannabis Industry Association (NCIA) board meeting scheduled for today here in Los Angeles.  Our board meeting is an important one for our new industry and it's being held at a very pivotal moment in the history of the cannabis movement.  I'm proud to take part in this historic meeting and to represent Altitude Organic Corporation as we take an active part in shaping the new industry as it expands in what's looking like a bright future."

ABOUT ALTITUDE ORGANIC CORPORATION

Altitude Organic Corporation (www.altitudeorganix.com) provides independently-owned retail dispensaries in Colorado, California, and Arizona business support services, while also acting as a one-stop shop for entrepreneurs looking to enter the burgeoning, multi-billion dollar industry of legal cannabis. Altitude Organic Corporation has launched its new management company strategy in Arizona. The company can manage, staff, consult, and provide uniquely branded products and concepts to medical marijuana dispensaries using a limited liability agreement. The company also sells horticulture equipment via partnership in Sundance Hydroponics (www.sundancehydroponics.com).  Visit www.altitudeorganicmedicine.com or www.altitudeorganix.com today.

NOTES ABOUT FORWARD-LOOKING STATEMENTS

Except for any historical information contained herein, the matters discussed in this press release contain forward-looking statements that involve risks and uncertainties, including those described in the Company's Securities and Exchange Commission reports and filings. Certain statements contained in this release that are not historical facts constitute forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, and are intended to be covered by the safe harbors created by that Act. Reliance should not be placed on forward-looking statements because they involve unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied. Forward-looking statements may be identified by words such as estimates, anticipates, projects, plans, expects, intends, believes, should and similar expressions and by the context in which they are used. Such statements are based upon current expectations of the Company and speak only as of the date made. The Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made.

Company and Contact:
CEO - Brian Cook
Altitude Organic Corporation
14220 N. Northsight Blvd., Suite 139
Scottsdale, Arizona 85260
480-443-1600
[email protected]

SOURCE Altitude Organic Corporation