NEW YORK and HONG KONG, Sept. 15, 2017 /PRNewswire/ -- ALTR Created Diamonds is proud to announce its participation in the Hong Kong Jewellery and Gem Fair from September 15th to 19th, 2017 at the Hong Kong Convention and Exhibition Centre. ALTR Created Diamonds will exhibit on the 1st floor at booth #CEC1M001, HKCEC, where the company will unveil its latest brand campaign, along with an extraordinary 30cttw necklace made from 630 fancy and round shaped created diamonds.
"We are thrilled to reveal our new brand campaign at The Hong Kong Jewellery & Gem Fair," stated Amish Shah, President of R.A. Riam Group. "The campaign aligns with our mission to bring back the desire for diamonds to with lab grown diamonds created for impact that shine bigger and brighter."
The September Hong Kong Jewellery & Gem Fair, organized by UBM Asia, continues to attract key players in the world's jewellery industry, a hallmark of a truly successful fair. ALTR Created Diamonds' brand refresh, which will be unveiled for the first time at The Hong Kong Jewellery & Gem Fair, is an opportunity to capture the imagination of the modern consumer like never before.
Founded by Amish Shah, a third-generation diamond manufacturer with prodigious foresight in anticipating new opportunities within the established industry, ALTR Created Diamonds is a brand forged out of technology to amplify code of diamonds with greater size, brilliance and impact. Employing proprietary technology to replicate the conditions whereby diamonds form in nature, ALTR creates bigger, more brilliant certified Type IIA lab grown diamonds, identical in chemical, optical, and physical composition to the finest mined diamonds in the world. Every ALTR created diamond carries undiminished value and authenticity with certifications from Gem Certification and Assurance Lab (GCAL).
Because ALTR is vertically aligned, it is the only created diamond house with the supporting infrastructure not only to grow, cut and polish its own supply of Type IIA created diamonds, but also design, manufacture and distribute fine created diamond jewellery. As part of its commitment to supply chain transparency and integrity, ALTR is also the only created diamond house with documented ethical and legal compliance at every stage of the process.
For more information on the ALTR Created Diamonds, please visit WWW.ALTR.NYC
About ALTR Created Diamonds
ALTR Created Diamonds are branded lab-grown diamonds created exclusively by RIAM Group. ALTR is solely devoted to creating high-quality diamonds and stunning jewelry designed around these diamonds. The ownership of the parent company RIAM Group has 75 years of experience in the mined diamond industry. RIAM Group has the background and knowledge to bring vertical and integrated manufacturing of created diamonds and jewelry made from those diamonds to an international market. RIAM Group is the only fully vertical manufacturer of both mined diamond jewelry and created diamond jewelry. The ALTR division of the group manufactures only created diamond jewelry.
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SOURCE ALTR Created Diamonds