Always® Recognizes the Importance of Trusted Protection for Postpartum Moms

As new moms navigate their postpartum journey, the P&G period care brand delivers the comfort, protection and confidence women need during life's important moments.

CINCINNATI, Sept. 28, 2026 /PRNewswire/ -- Many women spend months preparing for pregnancy and childbirth, but the postpartum journey often receives less attention. After welcoming their baby, new moms are balancing recovery, caring for a newborn and adjusting to a new chapter in their lives.

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For many women, postpartum recovery lasts longer than the first six weeks after childbirth, with physical and emotional changes continuing through their postpartum journey. During this transition, feeling protected can help women feel more comfortable and confident as they navigate their new normal.

PARENTS has named Always Ultra Thin Extra Heavy Overnight Pads to its 2026 Hall of Fame for New Moms, highlighting the trusted protection and performance Always, the #1 OBGYN Recommended Pads Brand*, brings women through every life stage.

Always Ultra Thin Extra Heavy Overnight Pads deliver up to 100% leak-free protection and up to 12 hours of coverage, helping women feel comfortable and confident day and night. The pads absorb 2X faster** and help women feel cleaner and drier in seconds compared to the leading store brand pad.

This product is gentle on skin for everyday use, made with hypoallergenic materials, fragrance-free designs, elemental chlorine-free and is dermatologist approved by the Skin Health Alliance.

"As a scientist on the Always team, I've spent years helping develop products designed to meet women's evolving needs, but after my second child, I experienced firsthand just how dramatically those needs can change. My periods became much heavier than anything I had experienced before, and I suddenly understood the frustration and uncertainty many women face when the products they've always relied on no longer meet their needs," said Valerie Bobart, Always Senior Scientist.

"Turning to Always products helped me find the protection and comfort I needed while my body adjusted. That experience deepened my empathy for the women we serve and reinforced the importance of creating products they can trust. When women feel comfortable, protected and confident, they can focus on what matters most during recovery and beyond."

The postpartum period brings many new challenges. Feeling protected shouldn't be one of them. Always is committed to delivering products that help all women feel more confident and comfortable as they adjust to life with a new baby.

"At Always, we have spent decades supporting women through important moments in their lives, and postpartum is no different. Confidence, protection and safety are essential for new moms, and we are committed to delivering products that support them through every life stage," said KaNeeTa Kimble, Always North America Vice President.

Why is Always talking about postpartum protection?
Women's protection needs can change throughout their lives, including after childbirth. The recent PARENTS recognition of Always Ultra Thin Extra Heavy Overnight Pads highlights how trusted period-protection products can also meet needs women may experience during the postpartum journey.

Where can I find Always pads?
Always products are available at major retailers nationwide and online. Visit always.com for more information.

Do OBGYNs recommend Always?
Always is the #1 OBGYN Recommended Pads Brand, based on a survey of U.S. OBGYNs.

What makes Always Ultra Thin Extra Heavy Overnight Pads a strong protection option?
Always Ultra Thin Extra Heavy Overnight Pads offer up to 12 hours of protection, up to 100% leak-free coverage, absorb 2X faster than the leading store brand, and are hypoallergenic, fragrance-free and dermatologist approved by the Skin Health Alliance.

ABOUT P&G
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

ABOUT ALWAYS^®
Always^®, the world's leader in period protection, offers a wide range of period care pads, liners and underwear designed to fit different body types, period flows and preferences. The Always line of period products includes Always Infinity^™ Flexfoam, Always Ultra Thin, Always Maxi, Always Radiant, Always ZZZ and Always Liners. Always is on a mission to help stop the drop in confidence girls experience at puberty. For over 40 years, Always has been empowering girls globally, bringing superior period protection and period education to millions of puberty-aged girls. Please visit www.always.com for more information.

A Note to the Editor
*Based on Pads Brand survey among U.S. OBGYNs
**Versus Leading Store Brand Pad

Media Contact
Amanda Brown
Senior Communications Manager, North America Feminine Care
[email protected]

SOURCE Procter & Gamble