AMA Houston Explores Career Growth Opportunities in Healthcare Marketing and Communications
Symposium brings together thought leaders from MD Anderson, UT Health and Insperity, offering rare, behind-the-scenes insight.
Has the time come to start calling Houston the World's Healthcare Capital?
HOUSTON, June 8, 2015 /PRNewswire/ -- In the face of a long history of cyclical oil and gas activity in the Energy sector, Houston has made great strides to diversify its economy. Today the Healthcare sector has emerged a major economic driver, as people travel from all over the world to receive healthcare in Houston.
The figures are staggering. The eight county Houston region has over 12,000 doctors. One out of ten jobs in the region is in healthcare and related services. The Texas Medical Center (TMC) alone logs more than 7.1 million patient visits per year and, with more than one hundred thousand employees; the Texas Medical Center by itself employs more workers than Exxon, Apple or Google.
According to Patrick Jankowski of the Greater Houston Partnership, "Health care workers earned over $15.7 billion in wages and salaries in 2014, making Houston home to one of the largest healthcare economies in the world. It's an important part of our increasingly diverse and entrepreneurial city."
As the Healthcare industry grows, so does the need for the services of top-notch marketing and communications professionals.
The American Marketing Association Houston has teamed up with executives from MD Anderson Cancer Center, UT Health and Insperity to offer Houston area professionals a rare, unique opportunity to discover the fundamentals of how to be successful in Healthcare marketing, from an insider's point of view.
This continuing education symposium for marketing professionals (open to AMA members and guests), titled Healthcare Marketing 101+Bootcamp, will take place Thursday, June 11th from 3:00 p.m. to 6:00 p.m. at United Way, 50 Waugh Drive, Houston, Texas 77007. Doors open at 2:30 p.m.
Key Presenters at Healthcare Marketing 101+Bootcamp:
Jill Silman, SPHR, SHRM-SCP, Senior Performance Consultant, Insperity Recruiting Services
Houston-based Insperity (formerly Administaff) is a leading professional employer organization and itself one of Houston's largest employers. With more than 20 years in the Houston recruiting arena, Jill Silman of Insperity Recruiting Services will present an up-to-the-minute dashboard of Houston's healthcare marketing employment environment, what employers are looking for when considering marketing candidates moving into healthcare mid-career, and key advice for all candidates navigating today's ever changing hiring landscape.
Dr. Cheryl Chin, PhD, MHA, Marketing Manager, MD Anderson Cancer Center
Dr. Chin leads national brand advertising and international marketing programs at MD Anderson, where she is a strong advocate of evidence-based marketing programs and integrating best practices into strategy. The results speak for themselves. Her projects have received numerous awards, including Crystal Awards from the Houston AMA. At Healthcare Marketing 101+Bootcamp, Dr. Chin will offer her unique insight on how to be your marketing agency's best client – or the best agency a healthcare client ever had.
Christina Solis, Senior Legal Officer & Privacy Officer, UT Health
Like the insurance and finance industry, the healthcare sector is governed by a complex web of federal, state and local laws, as well as medical board ethical guidelines. Senior Legal Officer Christina Solis at UT Health will provide invaluable guidance on how marketing professionals entering the healthcare space can craft effective campaigns that stay in compliance with the strong privacy laws and ethical guidelines that regulate the healthcare industry.
Healthcare Marketing 101+Bootcamp will be moderated by AMA Houston Healthcare co-chair Brent Blackett, marketing executive and founding partner of #Accelerocity.
Be one of the first 30 to register for Healthcare Marketing 101+Bootcamp to receive a complimentary social media headshot taken by Nathan Lindstrom Photography during the event. Nathan Lindstrom is the Houston chapter president of the American Society of Media Photographers.
Register online today at http://amahouston.net/events/healthcare-marketing-101bootcamp/
Follow tweets about the event at #amahouston and #amahealth.
Sponsors
Event Sponsor: FifthRing
Supporting Sponsor: LocalSearchGroup
In-Kind Chapter Partners: Bayside Printing Company, Nathan Lindstrom Photography
About AMA Houston
AMA Houston is the Houston area's premier professional marketing organization. Thanks to the active contributions of its 1,100+ members, AMA Houston helps marketing and communication professionals stay competitive in today's business environment, by offering professional networking events and continuing education programs throughout the year. AMA Houston also honors the best marketing and communication work at its annual Crystal Awards gala event, provides scholarships to Houston area marketing and communication students and supports the Houston community's non profit institutions with AMA Gives Back financial grants. Join the AMA Houston today at http://join.amahouston.net
Contact Information
Brent Blackett
Co-Chair AMA Houston Healthcare SIG
AMA Houston | The Marketing Connection
email: [email protected]
mobile: 713 819 2972
www.amahouston.net
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SOURCE AMA Houston
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