Amala Beauty Joins Fundamental Brands, Paving the Way for Innovation and Growth

DELRAY BEACH, Fla., Aug. 14, 2025 /PRNewswire/ -- Amala Beauty, a luxury skincare brand renowned for its clinically proven, certified natural, biotic skincare, is thrilled to announce that it has been acquired by Fundamental Brands Inc. (FB), a health, beauty, personal care, and wellness holding company. This strategic move aligns with Amala's vision for accelerated growth and innovation. By leveraging FB's capital, strategic expertise, and support, Amala is positioned to scale while preserving their unique brand identity and commitment to clinically proven, biotics-based skincare.

Amala has built strong partnerships with some of the world's most renowned five-star spas and is recognized as a leading provider of premium spa treatments and products in the United States and worldwide. The acquisition will fuel product and formulation innovation, enabling Amala to further develop proprietary biotic complexes and bioferments that balance the skin's microbiome and provide the standout clinical results that set the brand apart. The acquisition will also drive expansion across multiple channels, including direct-to-consumer at amalabeauty.com for at-home rituals, retail partnerships for broader accessibility, and enhanced spa collaborations to elevate luxury wellness offerings.

Amala's highly experienced marketing team will integrate with FB's executive team, led by CEO Jack Takacs and President Sam Genovese. Sam Genovese, who will also serve as CEO of FB's newly formed Amala Brands subsidiary, brings over 25 years of experience in the development, manufacturing, distribution, and sale of personal care products to spearhead expansion.

Explaining the benefits of the acquisition, Jack Takacs, CEO of FB added that "the Amala Brand, its unique product line, and its marketing team are the perfect fit for FB. Not only do we share the same vision for the brand, but we also have complementary digital technologies and services along with a shared commitment to our clients. We'll be endeavoring to build on the Amala business, combining our contacts, experience, and expertise. I look forward to welcoming the Amala team to the Fundamental Brands family and their efforts supporting Sam and the entire FB team in delivering exceptional products to our clientele. We are positioned for growth and the acquisition of additional brands within the ecosystem and I am truly excited about our future prospects."

Media Contact: Sam Genovese +1 (561) 302-3140

About Fundamental Brands Inc.

Fundamental Brands Inc., a Florida based organization, is a specialty holding company seeking to acquire and aggregate products in the health, beauty, personal care and wellness industry targeting a variety of unique market segments. For more information about the Amala brands please visit www.amalabeauty.com. FB provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, disability, marital status, sexual orientation, veteran status, genetic information, and any other basis protected by federal, state, or local law.

SOURCE Amala Beauty