Amazon.com Captures 28% of Top Online Retailer Sales
Amazon.com accounted for 15% of all U.S. e-commerce sales and 28% of Top 500 sales in 2012, according to Internet Retailer's newly published 2013 Top 500 Guide.
Apr 30, 2013, 02:22 ET
CHICAGO, April 30, 2013 /PRNewswire/ -- With total sales that grew year over year 27% to $61.09 billion and North American sales that increased 30% to $34.81 billion in 2012, Amazon continues to dominate the ranks of America's biggest web retailers, according to Internet Retailer's 10th anniversary Top 500 Guide®, which ranks the 500 leading e-retailers in the U.S. and Canada based on their annual web sales and other key metrics.
Amazon has remained the top-ranked e-retailer in the Top 500 Guide for a decade and built on its market leadership in 2012 by singlehandedly accounting for 15.4% of all U.S. e-commerce sales of $225.54 million and 28% of all collective Top 500 sales of $216.17 billion, according to the 2013 Top 500 Guide.
More analysis on Amazon.com, all Top 500 retailers and the U.S. online retailing market can be found in the landmark 10th anniversary edition of the 2013 Top 500 Guide®. The Top 500 provides 243 data points for each retailer, including for the first time each retailer's monthly average paid search spending in 2012 and the countries it ships to. This 10th anniversary edition also features a comprehensive analysis of the past decade of growth for Top 500 online retailers by merchant type and merchandising category measured against overall e-commerce patterns and total retail sales, and a special technology section that chronicles the evolution of e-commerce technology trends over the past 10 years and their impact upon the Top 500 retailers. Updated elements for the 2013 edition include data on each retailer's 2012 e-mail marketing campaigns, social networking affiliations, monthly web traffic and unique visitors, percent of traffic from search engines, Browser Satisfaction Rating for the Top 100, vendors used in 28 solutions areas and much more.
"Besides being the only real growth segment of the retailing business, e-commerce has also changed the very nature of retailing, fundamentally redefining how products are marketed, how markets are defined, how shoppers interact with merchants and how goods are delivered to consumers," says Jack Love, Internet Retailer chairman and chief executive officer. "It's amazing to think of the ways in which e-commerce has evolved since 2003. And the Top 500 Guide has kept its analytical finger on the pulse of the industry the entire time."
The Internet Retailer 2013 Top 500 Guide® is available in a 448-page print and digital version. The Guide's data can also be accessed through an online database subscription to Top500Guide.com.
For media inquiries, contact Chaz McCrobie-Quinn, circulation manager, Internet Retailer, at 312.362.0107.
ABOUT INTERNET RETAILER®
The flagship brand of Vertical Web Media, Internet Retailer® provides comprehensive e-commerce business intelligence through print and digital channels, including a monthly magazine, several research guides, web sites, online databases and e-mail newsletters. Internet Retailer, launched in March 1999, is the largest monthly magazine in e-retailing with more than 44,000 subscribers. Launched in 2000 and completely revamped in 2010, InternetRetailer.com is the most visited informational web site in e-commerce. Featuring industry news that is updated daily, the site attracts more than 425,000 unique monthly visitors. IRNewsLink, an e-mail newsletter of daily e-commerce news, is sent out every weekday to more than 46,000 subscribers.
ABOUT VERTICAL WEB MEDIA
Vertical Web Media is a privately held, Chicago-based publisher that focuses on providing business intelligence for the e-commerce industry. Founded and led by journalists, the company aims to be the largest and most credible provider of objective business information on the market trends, technology, competitive practices and people shaping online retailing. Starting with Internet Retailer magazine, launched in 1999, Vertical Web Media has since introduced more than a dozen competitive data products and is now the largest publisher in e-commerce. Through its Internet Retailer® brand, the company operates a monthly magazine, two web sites, a daily e-mail newsletter, and 10 research guides—strategic content designed to equip e-commerce executives with the competitive data they need to help grow their online businesses.
SOURCE Internet Retailer