DETROIT, Sept. 26, 2017 /PRNewswire/ -- Jennifer Gilbert, Founder and CEO of Amber Engine (amberengine.com), announced today that the Detroit-based home furnishings services and solutions technology company has made strategic changes and has secured additional investment to further position itself as a leader in the home furnishings product data management technology space.
Amber Engine is leveraging key takeaways from the launch of its beta retailer software solution earlier this year. The company is evolving its offering to approximately 30 partnering retailers and more than 90 brands to help solve the industry-wide problem of managing product data. Amber Engine's mission is to provide the most complete, accurate and timely record of product data for the home furnishings industry. This in an effort to support consumers' demand for quality information about the products they shop for, both online and in store.
Amber Engine has refined its focus to provide unique value to different industry segments, rather than a single solution for all of its partners. In doing so, Amber Engine will work with a select group of retailers to evolve its technology-based offering.
"As a market leader, we are committed to leveraging our learnings and key partnerships to shape the future of the home furnishings industry for the benefit of those we serve," said Gilbert.
"I believe Amber Engine is trying to do a very useful initiative in our industry. It's an antiquated industry that doesn't talk to each other, that has a lot of mis and disinformation -- to try to get information, organize it and then be able to publish it out to people who need it is crucial," stated Eric Magun, Vice President of Regina Andrew Design.
Amber Engine's refined structure, footprint and increased investment in innovation are in recognition of the changing needs of the home furnishings industry. Gilbert expects Amber Engine's emphasis on these needs will ultimately deliver greater value to customers, increase the company's competitive advantage and drive growth and profitability.
"Amber Engine isn't here just to disrupt, they're actually here to unify and put people on the same page and benefit everybody. The rising tide lifts all ships. I believe what they're trying to do is something that's going to elevate the industry and benefit not only the manufacturers but also the retailers," said Lael Thompson, COO of Broyhill Home Collections.
As part of its evolution, Amber Engine is pleased to name AnnMarie Stenglein as its Vice President of Marketing. Stenglein will work as part of Amber Engine's leadership team of industry experts to oversee the evolution of its go-to-market strategy. Stenglein has more than 15 years of progressive experience in brand strategy, global marketing, business development and international team leadership. She previously served as the Leader of Cloud Global Demand Programs at IBM.
About Amber Engine
Detroit-based Amber Engine, part of the Quicken Loans Family of Companies, was founded by a team of home furnishing industry innovators, technologists and business experts. Amber Engine offers solutions that meet the unique needs of both retailers and manufacturers to help further innovation across the home furnishings industry.
AnnMarie Stenglein, Amber Engine
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SOURCE Amber Engine