Amendola Communications Experts To Share Insights At Inaugural Healthcare IT Marketing And PR Conference

CEO Jodi Amendola to discuss paid vs. earned media, social media manager Joy DiNaro to discuss digital platforms and strategies

Apr 07, 2014, 09:11 ET from Amendola Communications

SCOTTSDALE, Ariz., April 7, 2014 /PRNewswire/ -- Amendola Communications (AC), a nationally recognized, award-winning healthcare, healthcare IT (HIT) and technology public relations and marketing firm, announced today that two of its PR professionals are participating in panel discussions at the inaugural Healthcare IT Marketing and PR Conference being held Monday and Tuesday at the InNEVation Center in Las Vegas.

="" rel="nofollow" target="_blank">Jodi Amendola, the CEO of Amendola Communications, will be sharing her insights on the "Paid vs. Earned Media" panel. The panel will discuss the strategic benefits of each media channel, and the key factors that have made those strategies successful.  The session will also cover the unique needs of both paid and earned media in healthcare IT (HIT), as well as the impact compelling content has on both types of programs. It will also take a look at how to break through some of the barriers and what the future holds for paid and earned media in HIT.

Joy DiNaro, AC's Social Media Manager, is one of the panelists who will be featured in a session titled "How Can Social Media Be Leveraged for Real ROI?"  The Social Media panel will cover how HIT marketers can determine the best platforms to use, as well the importance of creating, implementing and measuring a strategic social media program. DiNaro and her fellow panelists will also address whether it is better to start with one platform or to take a "big bang" approach across several social media platforms.

"We are thrilled to be given the opportunity to share our strategic insights on paid, earned and social media for attendees at the Healthcare IT Marketing Conference," Amendola said. "Marketing and PR professionals will benefit tremendously from the experiences and expertise that AC and our fellow conference speakers bring to the sessions as they look for innovative approaches to promote their company, increase brand awareness and drive sales."

AC develops and implements public relations, social media, branding and marketing programs for a diversified healthcare, HIT and technology client base. The firm provides extensive strategic counsel and helps clients – ranging from startups to Fortune 50 companies – achieve their business objectives.

The conference covers some of the latest trends, techniques and tools in social media marketing, humor marketing, event public relations, blogging, search engine optimization (SEO), content marketing, influencing ratings and PR best practices. It is the first marketing and PR event focused solely on HIT B2B marketing to physicians, practice managers and healthcare executives. Attendees will include marketing managers, PR professionals, digital marketers and marketing-focused executives at HIT companies and leading agencies around the U.S.

The inaugural Healthcare IT Marketing and PR Conference is organized by and Healthcare Scene is a network of influential HIT blogs and career resources that cover everything from EHR to mobile health. Influential Networks is an HIT content marketing and influencer platform. The goal for the conference is to provide a unique event for HIT marketers and PR professionals to learn about the latest trends in marketing and PR from both inside and outside of healthcare.

About Amendola Communications
Amendola Communications is a full-service, national public relations, social media and marketing communications firm serving the healthcare, healthcare IT, pharmaceutical and high tech industries. AC's award-winning PR pros combine creativity, a strategic approach and tactical excellence to implement targeted programs that contribute to clients' bottom-line success. Their deep industry knowledge and long-standing media, blogger and analyst relationships enable them to position clients as thought leaders and differentiate them from the competition. For more information, contact Jodi Amendola at 480-664-8412 ext. 11,, visit, follow us on Twitter and find us on Facebook. For more information, contact Jodi Amendola at 480-664- 8412 ext. 11,, visit

Media Contact:
Marcia Rhodes
Amendola Communications
480.464-8412, ext. 15

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