SCOTTSDALE, Ariz., April 21, 2015 /PRNewswire/ -- Amendola Communications (AC), a nationally recognized and award-winning public relations, content creation and marketing firm specializing in healthcare and health information technology (HIT), announced today it created the new name, logo and other rebranding elements for MedSave USA, now known as ArroHealth.
Amendola's marketing acumen was tapped to position ArroHealth as the industry leader in risk adjustment and HEDIS services that provide accuracy, intelligence and impact; essential capabilities for serving ArroHealth's client base, which includes the majority of the top 10 national health plans as well as many local and regional plans.
"Working with Amendola is a wonderfully creative experience. We are very happy with the results—a distinctive brand that perfectly captures the over-arching promise ArroHealth makes to the marketplace," stated Glen Moller, CEO of ArroHealth.
ArroHealth undertook its rebranding effort to highlight the company's unique capabilities in a risk- adjustment market where vendor performance had historically lacked accuracy, transparency and reliable financial impact. The name ArroHealth conveys all of these benefits, along with speed, skill, forward motion and on-target performance.
"To be effective, a company's name and tagline must be simple yet memorable, and communicate a compelling value proposition," said Jodi Amendola, CEO of Amendola Communications. "We are very pleased to have devised a name that so appropriately reflects ArroHealth's people and solutions."
In addition to the naming and rebranding project, Amendola is also the PR agency of record for ArroHealth.
ArroHealth—formerly MedSave USA—is a leading national provider of payment-accuracy analytics and data-driven interventions. For 20 years, ArroHealth has delivered technology-powered solutions and unsurpassed value to health plans and provider organizations. ArroHealth's proprietary technology includes a web-based monitoring platform that delivers 24/7 access and performance transparency to clients. For more information, visit www.arrohealth.com.
About Amendola Communications
Amendola Communications is an award-winning national public relations, marketing communications, social media and content marketing firm. Named one of the best information technology (IT) PR firms in the nation by PRSourceCode for four years running, Amendola represents some of the best-known brands and groundbreaking startups in the healthcare and healthcare IT industries. Amendola's seasoned team of PR and marketing pros delivers strategic guidance and effective solutions to help organizations boost their reputation and drive market share. For more information about the PR industry's "A Team," visit www.acmarketingpr.com, and follow Amendola on Twitter, LinkedIn and Facebook.
Marcia Rhodes, Regional Managing Director
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SOURCE Amendola Communications