Amerex Launches Jeep® Brand Outerwear Collection for Fall 2026
Heritage-inspired outerwear brings rugged performance and adventure-ready style to consumers nationwide
NEW YORK, Sept. 18, 2026 /PRNewswire/ -- Amerex announced the launch of Jeep® brand outerwear for Fall 2026, a new collection for men, women and kids, inspired by the iconic spirit of adventure and designed for consumers who embrace an active, always-moving lifestyle.
Offering timeless designs engineered for adventure, the Fall 2026 collection brings the distinctive Jeep brand aesthetic to a versatile range of outerwear designed for everyday exploration. From changing fall weather to weekend getaways and outdoor adventures, the collection is designed to deliver dependable functionality without compromising style.
"Today's consumer wants outerwear that can move with them, from everyday life to spontaneous adventures," said Ira Ganger, CEO, Amerex. "The Jeep brand has always represented freedom, exploration and the confidence to go wherever the road leads. With this collection, we are bringing that spirit to outerwear in a way that feels authentic, versatile and relevant to how people live today."
The Fall 2026 Jeep outerwear collection will be available through a growing network of leading retailers, including Macy's, Amazon and Belk, bringing the collection to consumers in stores and online.
The launch represents an expansion of Amerex's portfolio into a globally recognized lifestyle brand rooted in adventure and authentic American heritage. With its combination of recognizable Jeep brand design cues, practical performance and everyday versatility, the collection is positioned to appeal to consumers looking for outerwear that works as hard as they do.
About Amerex
Known as one of the largest US based companies in the outerwear and swimwear business, Amerex designs, manufactures, and markets apparel for women, children, and men to virtually all channels of distribution under various licensed, proprietary, and private label brands. The Amerex Group began in 1932 as an export company in Asia. In 1946, they established global headquarters in New York. Amerex became vertically integrated with strong New York-based design, marketing, and distribution functions to complement company-owned factories in Asia. The company now has overseas offices in Asia that are engaged in the supervision of apparel production in over 100 factories worldwide. Amerex continues to grow through acquisitions and has added several top licensed brands to its roster within the past few years, including Jeep, Kate Spade, Jessica Simpson, Vince Camuto, Nine West, Trina Turk, Sanctuary, and Lucky Brand. These recent additions complement our existing proprietary brands including Bleu Rod Beattie, Becca by Rebecca Virtue, Beyond Control, Weather Tamer and more.
Jeep® Brand
For 85 years, Jeep® has been a global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek fun and adventure. With a commitment to innovation, the Jeep brand offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged and refined vehicles designed to conquer it all.
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SOURCE Amerex Group LLC
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