America Movil Directory Publisher - ADSA - Selects Amdocs for Key Role in Business Transformation

Largest Spanish-language, search and advertising company chooses Amdocs software and services to support its transformation to a multi-media advertising business

Sep 12, 2011, 06:00 ET from Amdocs

SAO PAULO, Sept. 12, 2011 /PRNewswire/ -- Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that Anuncios en Directorios S.A. de C.V. (ADSA) has selected Amdocs software, consulting and systems integration services as part of  a strategic systems and business transformation initiative. As a result, ADSA will be able to quickly introduce and sell interactive, multi-media advertising products such as pay-per-click advertising offers served across both online and mobile channels, and drive a more compelling consumer experience across its multiple markets. The announcement was made at Futurecom starting today in Sao Paulo, Brazil.

"In order to thrive in the search and advertising market, it is imperative that we change from being a publisher of traditional, print and online directories to a multi-media advertising business," said Benjamin Podoswa , ADSA's chief executive officer. "Amdocs has been our strategic partner for nearly 20 years. It is the only company in our industry that can provide the software, comprehensive consulting services and know-how to support our bold transformation initiative which spans multiple critical processes and regional operations."

ADSA will deploy the Amdocs Integrated Advertiser Management system to modernize and unify sales, ordering, fulfillment, distribution, customer management and self-service processes. Amdocs will provide ADSA with comprehensive business transformation and change management consulting and with efficiency measurement tools to establish operational best practices. Amdocs will also be the prime systems integrator for the deployment of its software, and will deliver associated training services.

ADSA is the directory publishing subsidiary of America Movil and owns multiple Spanish-language publishing directories, both print and online, across Mexico, United States, Argentina, Peru and Colombia.

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About Amdocs

Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs' offerings help service providers explore new business models, differentiate through personalized customer experiences and streamline operations. A global company with revenue of approximately $3.0 billion in fiscal 2010, Amdocs has over 19,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at

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