America Votes Aquafresh® iso-active® Toothpaste 2011 Product of the Year

Aquafresh iso-active Toothpaste Honored for Product Innovation

Feb 09, 2011, 08:00 ET from GlaxoSmithKline Consumer Healthcare

PITTSBURGH, Feb. 9, 2011 /PRNewswire/ -- GlaxoSmithKline Consumer Healthcare North America, the maker of Aquafresh® is pleased to announce that Aquafresh® iso-active® Whitening was voted Product of the Year USA in the toothpaste category.  In a survey of more than 60,000 American shoppers (22,939 in the toothpaste category) conducted by global research firm TNS, Aquafresh iso-active toothpaste was one of 22 products selected for product innovation across consumer goods.


"We are honored to receive this esteemed award and are committed to providing consumers with new and innovative products to maintain strong, healthy teeth for a lifetime," said Patrick Seiffert, Senior Brand Manager at GlaxoSmithKline Consumer Healthcare.  "Aquafresh iso-active toothpaste is a first-of-its-kind oral health care product, and its unique format can help influence the way consumers address their current oral care routines."

iso-active toothpaste is a breakthrough technology in toothpaste, delivered in a novel canister format with a gel-to-foam action as a result of the inclusion of isopentane.  Isopentane responds to increases in temperature caused by the warmth of the mouth.  Its delivery system disperses its active ingredients quickly, penetrating those hard-to-reach areas of the mouth, providing overall oral health. Generating twice the foam volume as ordinary toothpaste, iso-active toothpaste's active foam penetrates deep, surrounding and protecting the whole tooth against cavities, reaching between the surfaces of the teeth to provide a whole mouth clean.

For information about iso-active toothpaste, and to download a $1.00 off coupon, consumers can visit  Also, visit the Aquafresh Facebook® Page at for updates on future offers.  To view or download videos in broadcast quality visit

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ®, as well as many medicine cabinet staples – alli®, Aquafresh®, Sensodyne® and TUMS® – which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline

GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.  For company information visit:

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Sarah Sanders



Bethany Burtyk

GlaxoSmithKline Consumer Healthcare

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SOURCE GlaxoSmithKline Consumer Healthcare