American Apparel Launches Its First Men's Jean

Oct 03, 2011, 07:45 ET from American Apparel

LOS ANGELES, Oct. 3, 2011 /PRNewswire/ -- American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the launch of its Men's Jeans: Regular Fit 100. This new style, which hits stores worldwide this week, is the most recent addition to the highly successful denim line American Apparel premiered earlier this year.

"We've come up with a truly authentic pair of jeans--something the market has lacked for a long time. The fit and styling is the result of extensive testing and feedback, which when combined with American Apparel's obsession for quality and my 30 years of experience in denim, makes for the perfect men's jeans," said Georges Atlan, director of denim at American Apparel.

Designed, cut, sewed and washed at American Apparel's vertically-integrated facilities in Los Angeles, the jeans re-establish California's rich history of denim manufacturing.  The American Apparel men's jean is a dark resin denim with a classic 1950s cut. Unlike many of American Apparel's "unisex" products, the Regular Fit 100s are designed specifically for men. Their relaxed fit, with a tapered leg intended to hit right above the shoe, means they're classy as well as comfortable.

"More than 40 fair-wage workers to produce each one of these pairs of jeans and that is a fact we're very proud of. American Apparel doesn't take expanding into new products lightly, and for our men's and women's denim we've not only come up with a great, fashionable product but we've utilized our full factory capabilities to do it right," said Dov Charney, CEO and founder of American Apparel.

The men's jeans are available in sizes 27-36. For the launch, a limited edition run of 1,000 pairs with a special hang tag will be available at American Apparel stores nationwide. The jeans can also be ordered online and can be seen in high-resolution at AmericanApparel.net.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of June 30, 2011, American Apparel employed approximately 10,000 people and operated 254 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, United Kingdom, Ireland, Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea, and China. American Apparel also operates a leading wholesale business that supplies high quality t-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website at http://www.americanapparel.net.

About Georges Atlan

Throughout his career, Mr. Atlan has produced more than 20 million pairs of jeans. Born in the garment district of Lyon, France, Georges spent his youth in the denim world, first as a salesman in his teens, and then as a sewer and pattern maker in French denim workrooms. In 1980, Atlan came to the United States where he collaborated with Georges Marciano to develop and launch the legendary Guess Jeans brand. Atlan's workroom became the go-to source for denim development and production for such brands as Seven, Rock & Republic, Joe's Jeans, Antik Jeans, Levi's, Calvin Klein, Abercrombie & Fitch, Federated, Express and bebe. He joined American Apparel in early 2011.

SOURCE American Apparel



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