AMERICAN CREW PARTNERS WITH FLORIDA STATE ATHLETICS FOR SECOND YEAR, KICKING OFF ITS 'STYLE LIKE A PRO' CAMPAIGN

NEW YORK, April 3, 2025 /PRNewswire/ -- American Crew^®, the #1 Premium Men's Hair Brand in the World*, is excited to announce its continued partnership with Florida State Athletics (FSU), which brings grooming education to life through fun and engaging experiences. Tapping into the younger demographic at select high-engagement locations and events, American Crew will kick off its 'Style Like a Pro' campaign on April 4^th with a mobile barber truck pop-up, creating the first of many immersive experiences – including interactive workshops and styling makeovers to product sampling – that will engage, entertain, and promote community amongst grooming enthusiasts at the university throughout the year. Leading antiperspirant brand, Mitchum will also be showing up via product giveaways and more, creating another engaging touchpoint for students.

"As we embark on another year of partnering with FSU, American Crew is more committed than ever to inspiring the next generation of hair grooming enthusiasts," said Jacqueline Mandaro, GM of American Crew North America. "These in-person events allow us to bring our brand's commitment to education, craft, and community to life in an authentic and engaging way. We look forward to creating memorable experiences that leave a lasting impression – on and off the field."

"We are thrilled to extend our partnership with American Crew and introduce Mitchum to our dedicated fanbase," said Clint Cure, Vice President of Florida State Global Partnerships. "From our earliest discussions with the team at American Crew and Mitchum, it was clear that their passion and creativity would be a perfect fit for our fans to interact with. We're excited to bring back unique, interactive experiences that our fans have come to expect on gameday as well as introduce some fun and engaging content from Mitchum. This partnership will undoubtedly elevate the overall gameday experience inside our venues, and we can't wait to share it with Noles everywhere."

American Crew's comprehensive portfolio is one of the largest in the men's grooming space with products for every hair type, texture, diversity, and desired result – designed for men to look and feel their best. In addition to reinforcing its commitment to education to empower men to elevate their grooming skills with ease, this activation launches the brand's larger 'Style Like a Pro' campaign. The program puts American Crew's stake in the ground as the go-to grooming brand within the pro sports community, with this as the first of many major athletic moments in which the brand will show up in 2025 and beyond.

Check out highlights from last year's tour stop here. For more information, and to see a list of the truck's stops, keep an eye on American Crew's Instagram, @americancrew, and shop products from the tour on Amazon.com.

About American Crew^®:
American Crew^®, the Official Supplier to Men™, was founded in 1994 creating a market for grooming options made specifically for men. Thirty years later, the brand has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, American Crew is dedicated to fulfilling the styling needs of today's man. A landmark in the professional grooming industry, American Crew has distribution in over 30,000 salons, barbershops and authorized retailers across 50 countries.

About Florida State Athletics:
The brand-new relationship between American Crew and FSU Athletics was secured on behalf of the university by Seminole Sports Properties, LEARFIELD's locally based team representing the Noles. LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.

SOURCE American Crew