American Crew® Partners With the USO to Support America's Heroes, Until Everyone Comes Home
Military Edition Program Inspired by Unwavering Bravery and Dedication of Troops
Sep 22, 2011, 08:01 ET
DENVER, Sept. 22, 2011 /PRNewswire/ -- American Crew®, the leading manufacturer of grooming products for men, is teaming up with the USO to bring the inaugural Military Edition Program to America's heroes. Inspired by those who protect our nation and our way of life -- the soldiers whose commitment and unwavering bravery give Americans a profound appreciation and gratitude -- American Crew® proudly embarks on this program that will help raise awareness of the USO, encourage consumers to support their troops, and help raise additional funds for the valuable programs the USO executes throughout the year.
"We partnered with the USO because they lift the spirits of America's troops and their families to provide for those who need it the most: troops serving in combat, our wounded warriors, and families of the fallen," explains Raquel Matilla, global marketing director for Colomer Beauty Brands. "The USO provides a variety of programs and services to support the morale, welfare, social and entertainment needs of troops and their families free of charge, and we are honored to help support these programs."
As part of the Military Edition Program, American Crew® product was delivered to troops overseas in the USO2Go packages so that they can work hard and clean easy while they are fighting for our country. For a limited time, consumers and salons can purchase the Military Edition line of products that encourage the support of U.S. troops and helps raise awareness of the many programs and services the USO offers military personnel and their families.
"The USO is proud to collaborate with our partner, American Crew®, on this year-long effort," said Kelli Seely, Senior Vice President and Chief Development Officer of the USO. "The Military Edition Program not only highlights some of the needs of our service members, but also gives the public the chance to give back to the men and women that give so much to our country."
American Crew® is also encouraging its community of barbershop and salon partners across the United States to get involved and help raise additional funds for the USO.
"We have provided salons everything they need to host their own fund-raising events for the USO in the hopes that together we can show our gratitude for our troops and everything they do for our nation by helping support the programs that lift their spirits -- until everyone comes home," said Matilla.
The Military Edition line includes some of American Crew®'s most popular products from its Classic and Shave lines. The line features alcohol-free Firm Hold Styling Gel, containing a dual-polymer complex; Grooming Cream with aloe vera gel, beeswax and coconut oil; 3-in-1 Shampoo, Conditioner and Body Wash with invigorating sage leaf extract; Moisturizing Shave Cream, combining eucalyptus, avocado and vitamin E and Post-Shave Cooling Lotion featuring Abyssine 657 and pumpkin seed. The products will also be available in a Military Edition gift set for a limited time this fall and winter at salons and barbershops nationwide.
For more information please visit AmericanCrew.com.
About American Crew®
American Crew®, the professional industry leader in men's grooming, is a full-service manufacturer of quality salon products for men. Dedicated to providing its clients with the finest in men's grooming products, the company also offers an unrivaled combination of education, marketing and imaging support to help clients communicate its vision of men's grooming and fashion to the marketplace. American Crew products represent classic style, reliability, and confidence.
Sold exclusively to professional salons worldwide, American Crew consists of more than 50 products. For product information and availability, please call 800-598-CREW or visit www.americancrew.com.
About The USO:
The USO (United Service Organizations) lifts the spirits of America's troops and their families millions of times each year at hundreds of places worldwide. We provide a touch of home through centers at airports and military bases, top quality entertainment and innovative programs and services. We also provide critical support to those who need us most, including forward-deployed troops and their families, wounded warriors and their families and the families of the fallen.
The USO is a private, non-profit organization, not a government agency. We rely on the generosity of our volunteers and donors. In addition to individual donors and corporate sponsors, the USO is supported by Worldwide Strategic Partners: American Airlines, AT&T Inc., BAE Systems, The Boeing Company, Clear Channel Communications, The Coca-Cola Company, Lockheed Martin, Microsoft Corporation, Northrop Grumman Corporation, Procter & Gamble and TriWest Healthcare Alliance. We are also supported through the United Way and Combined Federal Campaign (CFC-11381). To join us in this patriotic mission, and to learn more about the USO, please visit http://www.uso.org.
SOURCE American Crew
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