American Crew Trichology Hair Recovery Patch Wins Prestigious CEW Beauty Insiders' Choice Award

DENVER, May 27 /PRNewswire/ -- American Crew®, the "Official Supplier to Men", has been awarded the esteemed Cosmetic Executive Women Beauty Insiders' Choice Award, in the Men's Grooming category, for its new Trichology Hair Recovery Patch. The CEW Beauty Awards are the beauty industry's highest honor, which recognize the most innovative beauty products of the year, as voted by CEW members, industry professionals and experts in the field of beauty. This win acknowledges the innovation and leadership position that American Crew has taken in men's grooming by developing products and solutions for men's ever-changing needs.  

"For fifteen years American Crew has addressed the specific grooming needs of men," says Rachel Stroback, director of marketing, Colomer Beauty Brands.  "We are thrilled to be recognized by CEW for the American Crew Trichology Hair Recovery Patch – a truly innovative solution to hair loss; an issue that 30 percent of men in their 30s face(1)."

The Trichology Hair Recovery Patch provides ultimate convenience and gradual-release technology to prolong the life of men's hair.  The patented formula that includes hops, rosemary, swertia japonica, and silica recovers fuller, thicker, stronger hair.  After shampooing, men simply apply the Hair Recovery Patch on the problem area before bed or for a minimum of eight hours on clean, dry skin.  The Hair Recovery Patch comes in a pack of 60 units and has a suggested retail price of $49.95.  

For real answers, from real experts, visit www.askamericancrew.com where 100 experts from diverse backgrounds provide hair loss information in a unique and fun video format.  The content encourages men to talk about hair loss and informs them about the American Crew Trichology Hair Recovery System as well as where to purchase it.

About American Crew:

American Crew, the professional industry leader in men's grooming, is a full-service manufacturer of quality salon products for men. Dedicated to providing its clients with the finest in men's grooming products, the company also offers an unrivaled combination of education, marketing and imaging support to help clients communicate its vision of men's grooming and fashion to the marketplace. American Crew products represent classic style, reliability, and confidence.  

Sold exclusively to professional salons worldwide, American Crew consists of over 50 products. For product information and availability, please call 800-598-CREW or visit www.americancrew.com.

About CEW:

Cosmetic Executive Women, Inc. (CEW) is a nonprofit professional organization with over 3600 executives in the beauty, cosmetics, fragrance, and related industries. CEW advances the professional growth and leadership development of women in the cosmetic industry through professional development and networking, industry insights, access to leaders, recognition of achievement and innovation and its philanthropic foundation. CEW's membership is multigenerational and equally representative of entry level, mid-career level and senior level executives. CEW is based in New York City; and it has associated organizations in France and the United Kingdom. The CEW Foundation supports Cancer and Careers, a resource for employees balancing work and cancer treatment.  For more information, log on to www.cew.org.

(1) Source: Guide-to-hairloss.com, March 2009

SOURCE American Crew