American Economic and Trade Delegation Group Visits Suning Headquarters

During the visit, Suning not only showcased its leading business model through the exhibition hall in its headquarter buildings, but also shared the story of its founding, as well as how the company transformed itself from a traditional commercial enterprise to a more tech-savy and innovation-led Omni-channel retailer that prides itself on its intelligent retailing. Suning is inventing a new mode of intelligent retailing, which integrates the Internet of Things (IoT), intelligent household products, AI and virtual reality into the entire supply, logistics and retail ecosystem to combine online and offline businesses together. Though this transformation Suning aims to help suppliers and manufacturers better understand and fulfill the needs of their consumers.

Hanscom commented, "Suning is definitely a legend in the industry as a successful entrepreneurship story. We see the efforts and progress Suning was making initially as a start-up company, and now it is leading the industry. Suning's story is very similar to that of many big American companies."

While exchanging ideas on global investment opportunities, Suning shared its recent initiatives and plans concerning the American market:

• Earlier this year, Suning attended the Consumer Electronics Show (CES) at Las Vegas for the first time and introduced zc.suning.com, smart home products and other products to the show.
• Suning also established a research institute in Silicon Valley to upgrade its IT strengths. Leveraging its technical expertise, the institute is developing a chat robot project to support its smart retail platform, which enables human-machine interactions and can communicate with consumers in a cordial, natural and anthropomorphic way.

"There are tremendous chances and resources in America; but to effectively utilize the resources, companies need to have knowledge of the local market. Chinese companies, such as Suning, are very welcome to invest in the U.S.," said Hanscom. He also invited Suning to join the Global Capital Summit to be held in America this June, to seek more partnership opportunities.

With its international businesses covering supply-chain building, cross border e-commerce, IT research, distribution of oversea branded products and enterprises' investments and mergers, now Suning has already extended its global path to Hong Kong, Japan, America and Europe. According to Yang Yang, Vice President of Suning Investment Group, "Suning is also expediting its plans to enter markets in Southeast Asia, Australia and many other regions."

At the 2016 Annual Summarizing-commending Conference hosted in January, Chairman of Suning Holdings Group, Zhang Jindong released the "2017 Trillion Roadmap" strategy of Suning, directed Suning to become a trillion-sales scale company in 2017 while the company's global expansion plan has played an essential role in it. By developing this global layout, Zhang says that Suning is going to continuously expand its smart retail business around the world and optimize its supply chain platforms to serve all the quality brands and products from both domestic and overseas, and eventually devote to global consumption upgrading and business cooperation.

About Suning Holdings Group

Suning was founded in 1990. Through decades of development and transformation, Suning continues its business growth across six industries. They include: Retail, Real Estate, Media and Entertainment, Investment, Sports and Financial Services. At present, Suning has two listed companies, namely Suning Commerce Group and LAOX Japan.

Suning ranks second place of Chinese non-state owned enterprises in 2016.

For more details, visit: http://www.suningholdings.com/cms/en/index.htm

SOURCE Suning Holdings Group