American Express Launches 'ezeClick' – Eliminates Need to Enter Card Details for Online Payments

Feb 21, 2013, 07:37 ET from American Express

NEW DELHI, February 21, 2013 /PRNewswire/ --

Introduces Next Generation Online Payment Solution for Users and e-commerce Merchants With Easier, Faster and Safer Payment Experience

American Express became the first payment provider in India to bring speed, simplicity and security in the hands of the country's growing online shopping community by unveiling ezeClick, its one ID online payment solution. ezeClick simplifies the checkout process by replacing the need to enter credit card details with just a single user ID.  

A first-of-its-kind solution, ezeClick addresses the time-consuming and frequently frustrating online payment experience that requires online shoppers to fill multiple fields of information, such as Card Number, Expiry Date and Security Code, before a transaction can be completed. American Express Cardmembers need to register just once, create their ezeClick ID and use it for all future online purchases across all participating merchants. Cardmembers can sync multiple American Express Cards to their ID and choose separate cards for different transactions. In this whole process, no sensitive data is entered or stored at the merchant site.

Speaking on the occasion, Mr. Sanjay Rishi, President, American Express, India said, "ezeClick is a result of our focus on enhancing the online payment experience for our cardmembers and merchants. It is safe, simple and secure for users and requires them to enter minimal information. The average online transaction size of American Express Cardmembers is more than 3 times the size of other online transactions. The power of their superior spend coupled with faster check outs and higher engagement means more business for merchants."

Powering and securing this solution is American Express SafeKey, which generates a One Time Password (OTP) on the cardmember's mobile phone and e-mail in real time. The OTP is then entered by the customer to complete the transaction in a few seconds.

The American Express ezeClick solution is live across leading online merchants covering travel, retail, utilities, apparels and entertainment, e.g. MakeMytrip, Bookmyshow, Infibeam, Vodafone, Idea, Tata Sky, ebay and Spicejet amongst many others.

ezeClick benefits

For American Express Cardmembers:

- ezeClick is a faster, simpler and secure check-out solution - No need  to enter card details for online shopping, One ID does it all.

Added flexibility - Convenience of  adding multiple American Express Cards and link them all to one single user ID.

For e-commerce Merchants:

- Enhanced transaction time and security - No card details are entered at the transaction time improving speed, reducing dropout rates and enhancing online security.

- More and higher value transactions - drives more online shopping from a high spending customer group.

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Present in India since 1921, American Express provides high quality travel related services to individuals and corporates in India. American Express Card products available in India include the Green and Gold Charge Cards, Green and Gold Credit Cards, Airline Co-brand Cards, the Corporate Charge Card and The Platinum Charge and Credit Card.

Learn more at www.americanexpress.co.in and connect with us on www.facebook.com/americanexpressindia

Primary Media Contact: Gayathri Sharma, gayathri@perfectrelations.com, 91-98911 46777

SOURCE American Express