• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • Sponsored Placement
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • Sponsored Placement
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

American Food and Grocery Shopping Patterns Have Changed One Year Into the Covid Pandemic According to Latest NCSolutions Consumer Survey and Consumer Purchase Data

- 14% increase in American household grocery spending since the start of the pandemic

- 32% of consumers don't plan to go back to pre-pandemic rates of cleaning

- 47% of Americans say they are eating healthy food

- Almost 50% of Americans say they are cooking more often

- 69% of Americans say they are watching TV/movies at home as a form of self-care

NCSolutions Logo (PRNewsfoto/NCSolutions)

News provided by

NCSolutions

Mar 15, 2021, 08:30 ET

Share this article

Share this article


NEW YORK, March 15, 2021 /PRNewswire/ -- Since the emergence of the COVID-19 global health crisis, 96% of Americans say they clean and disinfect their homes as much or more than before; nearly half (47%) are eating healthier and half are cooking more; and almost one in seven are watching more television as a form of self-care and snacking while they do it. These new or increased consumer behaviors have contributed to a 14% increase in American household grocery spending, according to NCSolutions (NCS), the leading company for improving advertising effectiveness for the consumer packaged goods (CPG) ecosystem.

Which Food and Household Items Must You Always Have a Supply of at Your Home
Which Food and Household Items Must You Always Have a Supply of at Your Home
A Focus on Health & Wellness
A Focus on Health & Wellness
Let's Cook Tonight - Again
Let's Cook Tonight - Again
Click. Snack. Relax
Click. Snack. Relax
Which Food and Household Items Must You Always Have a Supply of at Your Home A Focus on Health & Wellness Let's Cook Tonight - Again Click. Snack. Relax

Marking the one-year anniversary of the COVID-19 pandemic, NCSolutions conducted an analysis of 12 months of its consumer purchase data as well as findings from a newly fielded (March 2021) nationally representative consumer survey with 2,017 respondents, ages 18 or older. The combination of these two data sources demonstrate how the American grocery basket has evolved over the past year. The insights also point to what other consumer behaviors have changed as a result of this pandemic, which could potentially have a lasting impact. 

IS OBSESSIVE CLEANING THE NEW NORM? (graphic available here)
Since the start of the pandemic, Americans have made it a top priority to clean and disinfect their homes as a way of preventing spread of the virus. Nearly all respondents – 96% – say they spend the same (55%) or more time (41%) cleaning now than pre-pandemic, according to the consumer survey.

In terms of how much they spend for products for cleaning and disinfecting their homes, 89% say they spent the same (54%) or more (35%) since the pandemic began. Notably, almost a third of consumers (32%) say they have no plans to go back to their pre-pandemic rates of cleaning.

NCS consumer purchase data supports this consumer sentiment. Spending on cleaning products is up 36% year-over-year (March 2020-February 2021) compared to the same period a year prior.  The increase is more than in any other grocery category.

STAYING HEALTHY IN A PANDEMIC
Consumers also indicate they're placing a high priority on maintaining physical health. Eating healthy foods is one way that 47% of survey respondents say they've taken care of themselves during the pandemic, and 38% say they're regularly exercising.

A significant number of respondents are following expert guidelines. Eight in 10 consumers report wearing masks, three-quarters of respondents practice social distancing and more than half say they take vitamins and supplements (55%), according to the NCSolutions consumer survey.

These behaviors carry over into how and where consumers shop for groceries. According to the survey findings, 42% of consumers say they visit the grocery store so they can get out of the house and feel normal – a sign they are taking care of their mental health. On the other hand, more than one in four consumers say they find in-person shopping at the grocery store to be stressful.

No matter where they shop, Americans are adding healthy food and supplements to their baskets. Spending on fresh produce is up 24% compared to the year prior, and purchases of vitamins and supplements are up 21% year-over-year, according to NCS consumer purchase data.

"The big question on everyone's minds is: Which of these newly formed behaviors will stick? Looking back at history, we see numerous examples of behaviors changing post-crisis. After the excesses of the Roaring Twenties and the poverty of the Depression, for instance, many people became extremely cautious about money. Some went as far as to save money in their mattresses – behavior that lasted for decades," said Linda Dupree, chief executive officer, NCSolutions.

"We expect Americans to sustain their higher interest in CPG products and activities that foster self-care and well-being – both physical and emotional – for some time."

CAUTIOUS OPTIMISM PREVAILS (graphic available here)
The survey reveals more than half of Americans (56%) don't believe the pandemic will subside until 2022 or later, while a resounding 80% are optimistic about the post-vaccine environment.

Looking forward to the spring and summer, 41% of consumers say they plan to drive to destinations away from home, while 38% say they plan to have outdoor social gatherings. One in three (34%) Americans plan to eat out more at restaurants. However, only 30% say they plan to visit public venues.

DINNER IS IN
Cooking at home is now a staple of the American diet. Almost half (47%) of respondents say they cook more frequently now than before the pandemic.

Frozen foods (29%), staples such as dry grains and beans (28%) and baking ingredients (27%) were the food categories with the highest growth during the pandemic, according to NCS consumer purchase data. Many of these high-growth categories reflected the need to keep pantries stocked and to support more cooking at home.

TELEVISION AS AN EMOTIONAL SALVE (graphic available here)
Home entertainment played an important role as an emotional healer during the pandemic. According to the consumer survey, 69% of Americans say watching television and movies is the top activity they engage in to take care of themselves emotionally since the start of the pandemic. In terms of other media, Americans are using it as a coping source, 33% of Americans are using social media more and 28% say they are doing more reading of magazines and books.

Forty-two percent of consumers say they enjoy more meals and beverages at home, a sign of the convergence of home cooking and entertainment. Dinner and a movie "out" has turned into dinner and a show "in."

ENTERTAINMENT AND SNACKING GO TOGETHER
Snacking while engaging in entertainment options is another way Americans are coping while being more homebound. Ninety-one percent of Americans say they snack while watching TV or while doing other forms of home entertainment, and 67% say they snack while enjoying some form of home entertainment.

A FULL PANTRY
The top 10 food and household items Americans say they must always have a supply of in their homes include cleaning supplies (81%), which ranked number one. But six other items related to managing physical and emotional health were also deemed necessary. These include healthcare items such as painkillers and thermometers (63%); proteins such as chicken, fish and eggs (63%); fresh fruits and vegetables (63%); snack foods (58%); baking ingredients (55%); and vitamins and supplements (54%).

"Pandemic pantries, home-centric entertainment, cleaning mania, fixation on health and wellness and an increase in spending on groceries, this is the American sensibility today," said Lance Brothers, chief revenue officer, NCSolutions. "These consumer spending and sentiment insights are indicators for CPG advertisers about the market's evolution. As spring and summer approach, Americans view the pandemic with a light at the end of the tunnel. They will continue to adapt to the next market phase, making it an ideal time for CPG brands to increase their presence in market to elevate their market share."

CPG SPENDING TRACKER: YEAR-OVER-YEAR
After one full year of pandemic shopping, consumer packaged goods (CPG) spending grew an average of 14% year-over-year from March 2020 through February 2021, as compared to the prior year (March 2019 - February 2020), according to the latest NCS purchase data.

ABOUT NCS
NCSolutions (NCS) makes advertising work better. Our unrivaled data resources powered by leading providers combine with scientific rigor and leading-edge technology to empower the CPG ecosystem to create and deliver more effective advertising. With NCS's proven approach, brands are achieving continuous optimization everywhere ads appear, through purchase-based audience targeting and sales measurement solutions that have impacted over $25 billion in media spend for our customers. NCS has offices in NYC, Chicago, Tampa, and Cincinnati. Visit us at ncsolutions.com to learn more.

ABOUT THE CONSUMER SURVEY
The online survey was fielded from February 26 to March 2, 2021. It has 2,017 respondents, ages 18+, with the results weighted to be representative of the overall U.S. population (variables available upon request). NCS provides data and regular insights to brands to help them optimize their advertising outreach and achieve improved return on advertising spend.

MEDIA CONTACTS:
Feintuch Communications
Henry Feintuch / Doug Wright / Chris Hamilton
914-548-6924 / 201-952-6033 / 518-307-9904
[email protected]  

SOURCE NCSolutions

Related Links

www.ncsolutions.com

Modal title

Also from this source

ADVERTISING OUTCOME MEASUREMENT GETS A LIFT WITH THE LAUNCH OF...

ADVERTISING OUTCOME MEASUREMENT GETS A LIFT WITH THE LAUNCH OF...


NOT ALL ADVERTISING FREQUENCY IS CREATED EQUAL WHEN IT COMES TO...

NOT ALL ADVERTISING FREQUENCY IS CREATED EQUAL WHEN IT COMES TO...

Explore

More news releases in similar topics

  • Supermarkets
  • Retail
  • Food & Beverages
  • Fitness/Wellness
  • Household, Consumer & Cosmetics

Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement
  • Asia
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Israel
  • Italy
  • Mexico
  • Middle East
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom

My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2022 Cision US Inc.