JACKSON, Miss., Sept. 19, 2011 /PRNewswire/ -- American HealthTech today announces its launch of social media marketing to expand its way of communicating with key constituents. This program is in response to the long-term care industry's increased use of social media marketing tools to communicate and interact.
American HealthTech's integrated social media marketing program includes a blog site that promotes industry and corporate news, customer dialogue and product information as it relates to American HealthTech's leadership position in the long-term care industry; as well as a presence on Facebook, Twitter and YouTube. These efforts work together to provide an interactive and uncomplicated way for constituents to receive and use information.
"American HealthTech's foray into the world of social media rounds out our connectivity commitment to our customers, colleagues and partners," said Teresa Chase, President and CEO of American HealthTech. "Our goal is to create a forum where those in the industry can gather information and communicate with us and their peers about the value of connectivity and interoperability. Social media also connects perfectly with our business model and philosophy. We're leading the post-acute industry's efforts to drive higher outcomes with innovations that help them to do so. Providing customers with timely information about issues that impact them is all part of being the ultimate connectivity partner."
The American HealthTech social media presence is being formally launched in conjunction with the 62nd AHCA/NCAL National Convention & Expo. American HealthTech's booth #911 at AHCA features social media tablets where attendees can go to "like" the company on Facebook, while also learning about how to achieve full connectivity with partners, fellow providers and entities measuring outcomes.
About American HealthTech
Headquartered in Jackson, MS, American HealthTech is the post-acute industry's Ultimate Connectivity Partner, connecting caregivers, partners, and healthcare networks to drive higher outcomes in the new era of post-acute care. Coast to coast, over a quarter of the nation's providers depend on AHT daily for innovations that free hands to care for others. Founded in 1982, American HealthTech is an employee-owned company.
SOURCE American HealthTech