American Honda Reports January Sales Results

USA - español

- Honda Pilot notches 5th straight monthly gain with 62% jump in January

- Honda HR-V hits new January record as sales climb 10% for the month

- Honda Civic rises 2.8% on heels of all-time annual record

- TLX and RLX lead Acura cars to 9.3 percent gain in January, bucking industry trend

News provided by

Feb 01, 2018, 02:00 ET

TORRANCE, Calif., Feb. 1, 2018 /PRNewswire/ -- American Honda Motor Co., Inc. (AHM) today reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7 percent versus January 2017. Honda Division sales were down 1.6 percent on sales of 95,634, with Honda cars narrowly down 1.3 percent on sales of 45,224, and inventory constraints leading trucks to slip 1.8 percent on sales of 50,410 units. Total Acura Division sales declined slightly in January, recording a 3.2 percent drop on sales of 8,908 units. However, passenger car sales gained 9.3 percent on sales of 2,979 vehicles.

January 2018 sales of the Honda Pilot gained 61.8 percent as the brand's flagship SUV posted it's 5th straight month of sales increases.

Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.

Pilot sales jumped 61.8 percent on sales of 11,619 in January, its 5th straight monthly increase.
HR-V set a new January record, gaining a robust 10 percent on sales of 6,259 for the month, continuing as one of the segment's hottest selling vehicles.
Civic sales were up 2.8 percent in January, while all-new Accord begins to gain momentum with the just-launched national marketing campaign.

"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

Acura
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.

Led by TLX and bolstered by the recently refreshed RLX, Acura car sales were up 9.3 percent on sales of 2,979.
With the TLX A-Spec increasing showroom traffic, sales gained 13.2 percent in January.

"Led by the TLX A-Spec, we're pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars," said Jon Ikeda, vice president & general manager of Acura Sales. "We're looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura's strongest markets."

	American Honda Vehicle Sales for January 2018
		Month-to-Date				Year-to-Date
		January 2018	January 2017	DSR** % Change	MoM % Change	January 2018	January 2017	DSR** % Change	YoY % Change
	American Honda Total	104,542	106,380	-5.7%	-1.7%	104,542	106,380	-5.7%	-1.7%
	Total Car Sales	48,203	48,567	-4.7%	-0.7%	48,203	48,567	-4.7%	-0.7%
	Total Truck Sales	56,339	57,813	-6.4%	-2.5%	56,339	57,813	-6.4%	-2.5%
	Honda Total Car Sales	45,224	45,841	-5.3%	-1.3%	45,224	45,841	-5.3%	-1.3%
	Honda Total Truck Sales	50,410	51,337	-5.7%	-1.8%	50,410	51,337	-5.7%	-1.8%
	AcuraTotal Car Sales	2,979	2,726	4.9%	9.3%	2,979	2,726	4.9%	9.3%
	Acura Total Truck Sales	5,929	6,476	-12.1%	-8.4%	5,929	6,476	-12.1%	-8.4%
	Total Domestic Car Sales	42,467	39,355	3.6%	7.9%	42,467	39,355	3.6%	7.9%
	Honda Division	39,622	36,709	3.6%	7.9%	39,622	36,709	3.6%	7.9%
	Acura Division	2,845	2,646	3.2%	7.5%	2,845	2,646	3.2%	7.5%
	Total Domestic Truck Sales	56,339	57,813	-6.4%	-2.5%	56,339	57,813	-6.4%	-2.5%
	Honda Division	50,410	51,337	-5.7%	-1.8%	50,410	51,337	-5.7%	-1.8%
	Acura Division	5,929	6,476	-12.1%	-8.4%	5,929	6,476	-12.1%	-8.4%
	Total Import Car Sales	5,736	9,212	-40.2%	-37.7%	5,736	9,212	-40.2%	-37.7%
	Honda Division	5,602	9,132	-41.1%	-38.7%	5,602	9,132	-41.1%	-38.7%
	Acura Division	134	80	60.8%	67.5%	134	80	60.8%	67.5%
	Total Import Truck Sales	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Honda Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
	Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total	95,634	97,178	-5.5%	-1.6%	95,634	97,178	-5.5%	-1.6%
	* ACCORD	17,677	19,536	-13.1%	-9.5%	17,677	19,536	-13.1%	-9.5%
	* CIVIC	23,749	23,095	-1.3%	2.8%	23,749	23,095	-1.3%	2.8%
	CLARITY	853	42	1,849.7%	1,931.0%	853	42	1,849.7%	1,931.0%
	CR-Z	8	89	-91.4%	-91.0%	8	89	-91.4%	-91.0%
	* FIT	2,937	3,078	-8.4%	-4.6%	2,937	3,078	-8.4%	-4.6%
	INSIGHT	0	1	-100.0%	-100.0%	0	1	-100.0%	-100.0%
	* CR-V	24,326	29,287	-20.3%	-16.9%	24,326	29,287	-20.3%	-16.9%
	HR-V	6,259	5,689	5.6%	10.0%	6,259	5,689	5.6%	10.0%
	ODYSSEY	6,100	6,500	-9.9%	-6.2%	6,100	6,500	-9.9%	-6.2%
	PILOT	11,619	7,180	55.4%	61.8%	11,619	7,180	55.4%	61.8%
	RIDGELINE	2,106	2,681	-24.6%	-21.4%	2,106	2,681	-24.6%	-21.4%
	Acura Division Total	8,908	9,202	-7.1%	-3.2%	8,908	9,202	-7.1%	-3.2%
	ILX	656	693	-9.1%	-5.3%	656	693	-9.1%	-5.3%
	NSX	34	50	-34.7%	-32.0%	34	50	-34.7%	-32.0%
	RLX / RL	134	80	60.8%	67.5%	134	80	60.8%	67.5%
	TLX	2,155	1,903	8.7%	13.2%	2,155	1,903	8.7%	13.2%
	MDX	2,968	3,274	-13.0%	-9.3%	2,968	3,274	-13.0%	-9.3%
	RDX	2,961	3,202	-11.2%	-7.5%	2,961	3,202	-11.2%	-7.5%
	Selling Days	25	24			25	24