American Honda's 2010 Hybrid Music Festival Events Kick Off at the Sasquatch! Music Fest

TORRANCE, Calif., March 30 /PRNewswire/ -- In the tradition of American Honda's sustainability efforts at music festivals in 2009, Honda will act as an official eco-partner for the 2010 Sasquatch! Music Festival in George, Washington over Memorial Day weekend, the company announced today. As an official eco-partner, Honda will present the festival's solar-powered Honda Big Foot Solar Stage with a nearby Honda Hybrid Zone displaying Honda's hybrid vehicle fleet: the CR-Z sport hybrid coupe; Insight hybrid sedan; and the Civic hybrid sedan.

As the kickoff to summer in the Northwest, the Sasquatch! Music Festival features an eclectic gathering of indie rock bands and singer-songwriters, mixed with alternative rockers and hip hop acts. A few of the 90 bands confirmed for this year's festival include, My Morning Jacket, Massive Attack, Pavement, Vampire Weekend, MGMT and Public Enemy. Every year, the festival brings more than 70,000 attendees together to experience noteworthy music in a sustainable, environmentally-friendly atmosphere. These two priorities match well with Honda's long-term support of the arts and Honda's overall environmental leadership.

"We have found that Honda customers are as passionate about the environment as they are great music," said Tom Peyton, senior manager of Honda national advertising. "Honda's 2010 Hybrid Music Festival Events allow our company to merge two worlds our owners care deeply about in a fun and socially responsible way."

In addition to Honda's Hybrid Zone display of hybrid vehicles, the Hybrid Zone will also feature education on the fundamentals of sustainability affecting concertgoers, Honda hybrid technology and Honda's other socially and eco-responsible initiatives. A Honda "charging center" powered by bicycles will be available within the Hybrid Zone for attendees to ride and charge their phones, PDAs, cameras and other electronic devices. Carbon offsets for the majority of the greenhouse gas emissions created by the Sasquatch! Music Festival will be provided by Honda through Carbon Harmony.

American Honda is continuing its industry-leading efforts to address the environmental challenges of global climate change, emissions reduction, and energy sustainability through a comprehensive approach that involves further improvements to gasoline-engine fuel efficiency; the development of real-world alternatives to gasoline, including natural gas and the hydrogen-powered fuel cell car; and technology for refueling alternative fuel vehicles. Over the past 33 years, Honda has maintained its position as a fuel-efficiency leader, including 24 years at the top of the EPA's automobile fuel-economy rankings. American Honda had the highest EPA fleet-average fuel economy of any automaker in model year 2008, the last year for which full and final production data is available.

For more information or downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.honda.com. Information about Sasquatch! and Honda's Big Foot Solar Stage line-up can be found at www.sasquatchfestival.com.

SOURCE American Honda