American Latino and LatiNation Launch New Seasons This Weekend

NEW YORK, Sept. 28 /PRNewswire/ -- LATV Networks announced today that American Latino and LatiNation, its nationally syndicated half-hour television weeklies, will debut new seasons of their long-running shows beginning this weekend, October 2 - 3.  

"As American Latino approaches a decade of national presence on-air, the U.S. Hispanic community can take pride in what this accomplishment represents," said David Morales, LATV Vice President of Sales & Distribution.  "The show's popularity has passed the test of time and, together with LatiNation, it has proven that positive and uplifting portrayals of Latinos on national television are a win-win for broadcasters, advertisers and the viewing public."

American Latino's record 9th season will premiere in 100 markets, representing over 85 % of Hispanic homes and 75 million total TV homes.  LatiNation, in its 7th season, will be seen in 86 markets, reaching over 82 % of Hispanic homes and 65 million total homes.  Both shows target the rapidly growing English speaking U.S.-born Hispanic market.

"Despite a distribution environment that has remained challenging due to the slow recovery of the economy, our shows have retained their relevance and remain in high demand as the preferred vehicle for marketers to reach second- and later-generation Latinos in this country," Morales said.

In its upcoming season, LatiNation will feature a dynamic new host, Alexis de la Rocha , who will join New York-based host Jose Mangin, a fixture on the show since it launched seven years ago.  American Latino will continue to be headlined by its popular young host, Valery Ortiz, who begins her second year after taking over from previous host, Daisy Fuentes.

American Latino TV and LatiNation, award-winning, English-language Latino themed TV programs are part of LatiNation, LLC, and a subsidiary of LATV Networks.  For more information, please go to www.AmericanLatino.tv.

SOURCE American Latino & LatiNation