LINYI, China, Aug. 20, 2015 /PRNewswire/ -- American Lorain Corporation (NYSE MKT: ALN) ("American Lorain" or the "Company"), an international processed snack foods, convenience foods, and frozen foods company based in the Shandong Province, China, today announced that it is introducing a multi-functional breakfast food cart concept to sell Lorain branded Youtiao product alongside other Chinese breakfast food and drinks. Approximately 100 Lorain Food Carts have been introduced to 23 Chinese cities since the pilot program began in 2015. The Company hopes, via this new concept, to promote sales of its newly launched Lorain Youtiao, a staple breakfast item for the Chinese consumer, as well as other Lorain food products.
Based on the Company's internal study, the Chinese breakfast market tends to have local characteristics as people's dietary habits are different in various geographic regions. However, Youtiao (or Fried Dough Sticks), along with porridge, soy milk and steamed buns, are essential and popular breakfast items across China. This was the main reason that American Lorain launched its branded Youtiao product for the Chinese on-the-go breakfast market in June, and so far it has been well received by our wholesale customers. The testing of the Breakfast Food Cart ("BFC") concept is the Company's natural expansion to bring its food products closer to Chinese consumers.
All food carts, designed by the Company with standardized specifications, are sold to distributors and franchisees. American Lorain's logo and trademark are displayed on all BFC units which enhances brand image and consumer awareness. In order to ensure quality and food safety, American Lorain also provides all food products, as well as procurement of other materials and suppliers for BFC owners. The food cart has cooking capabilities which allows BFC owners to serve fresh and hot breakfast to customers. If the result of the pilot program meets our expectations, we plan to officially launch the BFC concept in more Chinese cities.
Mr. Si Chen, Chairman and CEO of American Lorain, commented, "The Chinese breakfast market is enormous and continues to grow and evolve, as fast-paced Chinese consumers demand more healthy and safe on-the-go breakfast products. The initial success of our Lorain Youtiao inspires us to begin testing our BFC concept by leveraging our well known food brand as well as our vast sales network across the country. The BFC pilot program is really important for us as we continue to seek high growth and high margin business opportunities."
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SOURCE American Lorain Corporation