American Media, Inc. Launches The National Enquirer In Germany
Tabloid Icon Expands International Reach
NEW YORK, Dec. 21, 2015 /PRNewswire/ -- American Media, Inc. (AMI), the leading publisher of celebrity magazines and websites in the United States, today announced that the largest tabloid in the world, The National ENQUIRER will be extending its brand into Germany with the launch of a German language edition on January 14, 2016. This is the first time in 25 years the ENQUIRER has launched an international edition since the UK ENQUIRER, which is published in the United Kingdom.
AMI plans to support the German launch with a multi-million dollar TV & Digital ad campaign, as well as massive in-store promotion at retail. The company expects that the German ENQUIRER will be the largest selling celebrity magazine in Germany within 6 months.
The National ENQUIRER offers a mix of breaking news, Hollywood scandals and investigative journalism that over 6 million American readers enjoy each week. Over the years, it has received international recognition for its reporting on Tiger Woods cheating, OJ Simpson's trial, the underage sex abuse claims involving Britain's Prince Andrew, and, most recently, the Charlie Sheen HIV shocker. The ENQUIRER also received Pulitzer Prize consideration for its story on John Edwards that caused the downfall of the former U.S. presidential hopeful.
"There is a void among German celebrity magazines in terms of how they cover today's major Hollywood celebrities and international figures, and The National ENQUIRER will fill that void," said David J. Pecker, AMI Chairman, President and CEO. "It will be a unique addition to the market."
Dylan Howard, Editor-in-Chief of the U.S. edition of The ENQUIRER and Chief Content Officer at AMI, will also be the Editor-in-Chief of the German edition. It will be published out of AMI's New York headquarters, with a bureau in Frankfurt.
ABOUT AMERICAN MEDIA, INC.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 9 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 2.1+ million and reach more than 35 million men and women each month. AMI's digital properties reach 50 million unique visitors and 400 million page views monthly.
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SOURCE American Media, Inc.
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