NEW YORK, Aug. 9, 2011 /PRNewswire/ -- American Media, Inc.'s (AMI) Flex magazine will relocate to AMI's headquarters in New York from Woodland Hills, California, the final step in the Enthusiast Group consolidation strategy, AMI's Executive Vice President/Group Publisher, Chris Scardino, announced today.
The move will allow Flex to join its brother publications, Men's Fitness and Muscle & Fitness, which, like Flex, are also under the leadership of Editorial Director, Seth Kelly. Allan Donnelly, Editor-in-Chief of Flex, the go-to information source for serious bodybuilders, will make the move to New York.
Commenting on the consolidation, Chris Scardino said, "Combining the content for Men's Fitness, Muscle & Fitness and Flex under one roof in our brand new office space creates synergies that allow us to further expand these powerful brands in both the print and digital arenas. The long tradition of providing cutting edge training and nutrition content to our loyal readers will continue on an even bigger scale."
The move of Flex to AMI's new office at 4 New York Plaza in lower Manhattan, is effective in October 2011 and follows the signature Mr. Olympia event taking place in Las Vegas on September 15, 2011.
"I'm thrilled to have all of the enthusiast brands in the AMI portfolio together. The consolidation provides us with a great opportunity for our print and online editorial teams; it will enable us to produce more of the content our readers have come to expect and to pursue new editorial opportunities and initiatives from mobile to standalone iPad apps," added Seth Kelly.
Allan Donnelley will continue to report directly to Seth Kelly who reports to AMI's Chairman, President and CEO, David. J. Pecker.
About American Media, Inc.
American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Star, OK!, National Enquirer, Globe, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Men's Fitness, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.
AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI’s publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions. Playboy is one of many publishers who have taken advantage of these additional services.
SOURCE American Media, Inc.