American Media, Inc.'s Muscle & Fitness Bulks Up With Major Redesign and New Editorial Features

Feb 23, 2012, 10:30 ET from American Media, Inc.

NEW YORK, Feb. 23, 2012 /PRNewswire/ -- David J. Pecker, Chairman, President and CEO of American Media, Inc. (AMI), today announced that Muscle & Fitness, the #1 magazine for serious fitness enthusiasts, is all new in 2012. With over 6.2 million readers, Muscle & Fitness is dedicated to providing the most effective training, nutrition and supplement information. The magazine has undergone a major redesign with a new section, new departments, and a renewed focus on bringing readers the specific information they need to take ownership of their appearance, their strength, and their health.

"The Muscle & Fitness brand has prided itself for 72 years on always providing readers with cutting-edge training and nutrition content," commented Mr. Pecker. "With the redesigned magazine, the expansion of the website including the introduction of the Muscle & Fitness store, and a variety of strong industry partnerships, we have taken the magazine to new heights."

Beginning with the March issue, which hits newsstands nationwide on February 27th, Muscle & Fitness will showcase a new, modern look, with larger images, cleaner layouts, and more dynamic color schemes.

Terry Crews, actor and former NFL player, will grace the March cover as part of a special "21 Gun Salute," which ranks the Hollywood actors with the most muscular arms. The feature also provides readers with 21 arm workouts from authorities such as UFC fighter Tim Kennedy, celebrity trainer Gunnar Peterson, and Arnold Schwarzenegger. Future issues of the magazine will see equally compelling themes that speak to specific interests of Muscle & Fitness readers.

The front-of-the-book section, "Edge," now includes the columns – "Fast Fix," which provides fast food options, "Anatomy of an Exercise," which dissects exercise form and function, "How To," the essential instruction manual for men, and a page offering readers tips for avoiding and treating training-related injuries. The back-of-the-book, formerly "Classic Muscle," is now "Power to the People," and focuses on industry personalities, from athletes to behind-the-scenes movers and shakers.

In addition to these changes, Muscle & Fitness is now putting its readers on its pages, both in a letters column as well as a section that will profile three readers each month.

Commenting on the redesign, Perine said, "We've upped the entertainment value of the magazine, as evidenced by our Hollywood feature, while also keeping reader service at an all-time high. The ultimate goal in this redesign has been to increase the value of Muscle & Fitness to our readers in a highly competitive marketplace." He adds, "We know that times are tough, so when someone chooses to spend their hard-earned money on our magazine they deserve a premium experience, and that's what we're giving them."

About American Media, Inc.

American Media, Inc. owns and operates the leading print and digital celebrity and health and fitness media brands in the United States. AMI's titles include Men's Fitness, Star, OK!, National Enquirer, Globe, Soap Opera Digest, Soap Opera Weekly, Pixie, Shape, Muscle & Fitness, Flex, Muscle & Fitness Hers, Fit Pregnancy and Natural Health. AMI also manages 18 different digital sites including,,,, and AMI's magazines have a combined total circulation of almost 7 million and reach more than 55 million men and women each month. AMI's digital properties reach an average of 10 million unique visitors and 80 million page views monthly.

AMI also operates a Publishing Services business unit which includes Distribution Services, Inc. (DSI), the No. 1 in-store magazine sales and merchandising marketing company in the U.S. and Canada. DSI places and monitors AMI's publications and third-party publications to ensure proper displays in major retail chains and national and regional supermarket chains. DSI also provides marketing, merchandising and information gathering services to third parties including non-magazine clients. Publishing Services also provides print and digital advertising sales and strategic management direction in the following areas: manufacturing, subscription circulation, logistics, event marketing and full back office financial functions.  Playboy is one of many publishers who have taken advantage of these additional services.


SOURCE American Media, Inc.