American Senior Services Incorporated (ASSI) Launches NEW Guaranteed Acceptance Home Care Product For Seniors

ST. PETERSBURG, Fla., May 10, 2013 /PRNewswire/ -- American Senior Services Incorporated (ASSI) (http://www.truefreedomhomecare.com), a leader in the senior contract service space, will launch its second generation product titled True Freedom II on May 15, 2013. True Freedom II is a membership program that provides five (5) options of homecare for seniors starting as low as $95.00 per month. Plans provide discounts above and beyond what a senior would be able to secure on their own.

(Logo: http://photos.prnewswire.com/prnh/20130510/NY11760LOGO)

Given the senior demographic, the need for this type of product is in great demand. The market for traditional long-term care insurance (LTCi) has reached a critical juncture. Carriers have steadily exited the field; those that remain are tightening up underwriting criteria to qualify.  With a stream of rate increases, gender based pricing, and requirements of blood, urine and family history being taken into account, fewer people are qualifying for a policy. These shifts in the LTCi market have caused a demand for alternative solutions for seniors. ASSI fulfills this demand with its new membership plans. 

"Our product is one of the most viable alternatives to traditional home care insurance," said Bobby Gross, CEO. "Our plans support seniors with activities of daily living and companionship, as well as urgent care and overnight benefits, all in the comfort of their home."

Services are provided by a network of licensed and bonded home care providers contracted by ASSI. Alternatively, True Freedom II plans allow one to choose a friend or neighbor to administer care. 

"For as little as $95.00 a month, a member can enjoy professional care in the comfort of their home. This is a fraction of what seniors would pay for the same care if they went direct to a care provider," said Mark Goldberg, COO. "ASSI leverages our knowledge base of the industry and vast network of providers to deliver volume discounts and a 'one call does it all' program for the senior."  

True Freedom II plans also provide members additional savings over the 5-tiered plan pricing in the form of discounts. 

• 10% discount for any two people applying living in the same household.
• Additional 5% discount if one elects to pay dues on an annual basis. 
• The "Freedom Discount Reward Program" allows a member to save an additional 10% of their membership starting in the second year, for up to 4 consecutive years, providing they don't use any of their contracted services in the previous year.

About American Senior Service Incorporated (ASSI)
ASSI offers one of the most viable alternatives to traditional home care insurance. Plans support seniors with activities of daily living and companionship, as well as urgent care and overnight benefits, all in the comfort of their own homes. ASSI services are provided by a network of home care providers, and also allow one to choose a friend or neighbor to administer care. True Freedom II Plans are Service Contracts, NOT Insurance. All True Freedom Home Care Plans feature:

• Guaranteed Acceptance 
• No Health Questions 
• No Claim Forms 
• No Deductible 
• No Co-pays 
• No Age Limits 

American Senior Services Incorporated is a sponsor of the 3in4 Association http://www.3in4needmore.com, which seeks to alert Americans to the long-term healthcare crisis and to multiply the number protected by long-term care planning.

For more information on American Senior Services Incorporated visit http://www.truefreedomhomecare.com or watch at http://www.youtube.com/TrueFreedomHomeCare

SOURCE American Senior Services Incorporated