American Society for Training & Development Selects Attivio to Drive New Revenue, Improve User Experience and Cut Costs

Attivio's Active Intelligence Engine chosen for content monetization, advanced permissioning and workflow

Jun 15, 2010, 08:30 ET from Attivio, Inc.

NEWTON, Mass., June 15 /PRNewswire/ -- Attivio, Inc. today announced that the American Society for Training & Development (ASTD), the world's largest association dedicated to workplace learning and performance professionals has implemented the Attivio Active Intelligence Engine™ (AIE) to power its public and member websites.  ASTD members come from more than 100 countries and connect locally in more than 130 U.S. chapters.  Members work in thousands of organizations of all sizes, in government, as independent consultants and as suppliers.

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"With the many members and partners we service daily, it is extremely important for us to have a platform that does more than simply return search results.  We needed a technology that would intelligently handle access control, so we could display relevant members-only content to non-member visitors in order to drive additional value," said Tony Bingham, president & CEO, ASTD.  "We selected Attivio for its innovative approach to unified information access including advanced permissioning, workflow, tunable relevancy profiles and content spotlighting.  With AIE, we not only improved functionality, we actually replaced two other technologies with just this one platform to reduce operational overhead, licensing costs and complexity."

Attivio's Active Intelligence Engine solves the long-standing problem of information isolation.  Unlike legacy enterprise search, AIE ingests all types of data (structured and unstructured) to create a universal index where users can retrieve relevant information with one simple, search-style query.  Through its advanced capabilities, Attivio AIE retains explicit data relationships as well as identifying implicit ones, ensuring that the aggregated information is intelligent and relational.  It also enables users to manage and analyze numerical and text-based data integrated from internal and external sources, using graphical interfaces, reporting and querying.  

By using a single instance of AIE to host multiple unique applications, ASTD was able to replace its search appliance, while adding additional capabilities including dynamic faceting and PDF support.  The organization selected Attivio for its robust platform and agile capabilities.  AIE provides ASTD with a single, context-sensitive, linguistically rich search across multiple information sources.  It can also connect to a new social-networking ECM system currently in development.  The next phase of the project is to monetize archival content and enable micro-payments.

"A number of industry thought leaders have noted that legacy search is not robust enough to handle the data needs of today's enterprise, which is why unified information access is emerging as the standard for initiatives that require more agility, accuracy and efficiency," said Ali Riaz, CEO of Attivio .  "ASTD is one such forward-thinking organization.  With thousands of members, and partners from around the world, they understand the value of a true UIA platform, which is why they selected Attivio to upgrade their capabilities. "

About Attivio

On-demand insight is critical to the success of any business, but the information that decisions and processes depend on is created and stored in many formats – databases, spreadsheets, documents, emails, blogs, and more. Attivio solves this long-standing problem of information isolation by integrating search, business intelligence and process automation capabilities to provide answers and intelligence – not just data. With Attivio's Active Intelligence Engine™ (AIE), users retrieve and analyze all types of content and data with simple, search-style queries and via reports and executive dashboards.

AIE's dynamic approach to unified information access (UIA) features rapid development, true incremental scalability and a small footprint that can be easily embedded in other products and applications. Business and IT leaders, system integrators and independent software vendors partner with Attivio to address today's global business imperatives – uncovering insights that drive innovation and reveal new opportunities, mitigating risk and containing cost. Please visit for more information.


Erica Burns

PAN Communications


SOURCE Attivio, Inc.