American Solar Direct Names Former IMAX Executive Geoff Atkins as Chief Marketing and Strategy Officer

Sep 26, 2011, 17:13 ET from American Solar Direct

SANTA MONICA, Calif., Sept. 26, 2011 /PRNewswire/ -- American Solar Direct (ASD), a leading residential solar provider in California, announced today the appointment of Geoff Atkins, a leader in business development and brand strategy, to the newly created position of Chief Marketing and Strategy Officer (CMSO).  


Atkins, who most recently held the role of Senior Vice President and General Manager at IMAX Corporation, is responsible for American Solar Direct's brand and communication strategies, as well as the expansion of its geographic territory and customer base.  

"We are thrilled to have on board someone with Geoff's leadership skills, depth of experience and proven success in building brands," said Chief Executive Officer Brennan Mulcahy. "Geoff is the ideal person to lead our business development efforts as we continue our march toward becoming California's leading solar provider."

In his 16 years at IMAX, Atkins was a driving force behind the company's sales strategy, including securing the largest theater contracts in IMAX's history and introducing the digital platform to exhibitors around the globe. These efforts made Aktins the leading revenue generator for the company over the past decade.  

Atkins' addition to the American Solar Direct team is another indicator of a proven, successful formula for the company. ASD attributes its triple-digit growth in sales and employee base to its unique combination of in-home consultations and innovative leasing options to minimize up-front costs.  

"American Solar Direct is already seeing very positive consumer reaction in California based on our commitment to customer service and education, attractive financing and a complete range of services," said Ravi Thuraisingham, ASD President and Chief Financial Officer.  "Now, it's time to take our growth to the next level.  Geoff's pioneering approach to business development, managing rapid expansion and history of revenue generation were key factors in our decision to welcome him to the team."

"It's an exciting time to join the solar industry and particularly to join a rapidly expanding company like American Solar Direct," Atkins said.  "California residents need a partner to help them lower their energy costs.  I believe American Solar Direct is very well-positioned to meet this demand for the long term because of its financial strength, quality products and commitment to customer service."  

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 888-825-1856) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at

SOURCE American Solar Direct