Americans Are Embarrassed About Their Chipped Dinnerware

ROSEMONT, Ill., Aug. 19, 2014 /PRNewswire/ -- Did you know cracked or chipped dishes are shrinking the guest list? Half of Americans are embarrassed to host new friends with their current dinnerware and nearly one in three Americans (29 percent) estimate they could only entertain up to four guests with their current dinnerware.* Americans are faced with difficult decisions, like having to choose which sibling to have over for dinner, or regretfully not extending an invite to parents and in-laws to avoid "plate shame." 

The Corelle® brand team and Second City Communications – the business solutions division of the world-renowned improvisational theatre company – have teamed up to create a string of humorous videos identifying common situations where people feel "plate shame." The videos will be released throughout the rest of summer and fall unlocking product prizes with sweepstakes** along the way.

The Corelle brand team realizes people are embarrassed by their current dinnerware and Corelle dinnerware provides the perfect solution. Corelle dinnerware is made with durable Vitrelle® glassware technology, designed to minimize the risk of plate shame for years to come. The Corelle brand offers chip and break resistant options to suit any style, including 75 designs incorporating modern patterns, floral decor and more. 

"With more than half (52 percent) of Americans saying that some of their dinnerware is chipped or cracked and they are embarrassed to entertain at home as a result – the legendary durability and versatility of Corelle dinnerware provides a simple and cost-effective solution," says Kristin Lynch, Vice President, Brand Marketing and Product Development, World Kitchen. "We worked with Second City Communications to create fun, sharable videos that bring humor to the issues people have as a result of chipped dinnerware."

Stop hoarding old dinnerware, nearly half of parents (46 percent) say their dinnerware is older than their first born child. It's time to make the switch to Corelle dinnerware to avoid "plate shame" once and for all.

Entering the Corelle® Brand "Plate Shame" Sweepstakes
Entering is easy, all cooks and entertainers can visit the Corelle Brand Facebook page and watch the video presented in its entirety. After watching you will be prompted to complete the official entry form for a chance to win 12 weekly prizes of Corelle products with an estimated value up to $89.99. One lucky grand prize winner will win a kitchen makeover prize consisting of Corelle, Pyrex, Snapware, CorningWare, Baker's Secret and Chicago Cutlery products with an estimated value over $500. Sweepstakes start on 8/18/14 and end on 11/9/14. Odds of winning depend on number of entries received. No purchase necessary. Void where prohibited. To learn more about the "Plate Shame" sweepstakes please view the official sweepstakes rules, visit: http://www.worldkitchen.com/en/plateshame

About World Kitchen, LLC
Headquartered in Rosemont, Ill., World Kitchen and its affiliates manufacture and market products worldwide through a portfolio of well-recognized and respected brands, including under the Pyrex®, Corelle®, Corningware®, Snapware® and Chicago Cutlery® trademarks.  World Kitchen's brands and products have a strong reputation for quality innovation, performance and durability. Pyrex and CorningWare are registered trademarks of Corning Incorporated, used under license by World Kitchen, LLC. World Kitchen and its affiliates employ approximately 3,000 people, and have major manufacturing and distribution operations in North America and Asia-Pacific regions. For more information, visit http://www.worldkitchen.com.

About Second City Communications
Second City Communications (SCC) is the business solutions division of the world-renowned improvisational theatre company, The Second City, drawing on Second City's 50-plus year legacy of connecting with audiences with powerful and incisive content. SCC works with hundreds of Fortune 1000 clients each year to develop unique content marketing campaigns, blended learning programs, and internal communications solutions. For more information, visit www.secondcitycommunications.com

*The Corelle Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between Mar. 20 and Mar. 27, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 18+.

** NO PURCHASE NECESSARY TO ENTER OR WIN. Open only to legal residents of the 50 U.S., D.C. or Canada (excluding the province of Quebec) who have reached the age of majority in their jurisdictions. Void where prohibited.  Entry available on line or by mail. Sweepstakes begins at 12:00 AM Eastern Time on August 18, 2014 and ends at 11:59:59 Eastern Time on November 9, 2014. Prizes: As described in press release, above, subject to availability. The ARV of weekly prizes is up to $89.99. The grand prize ARV is over $500.00$544.93. Odds of winning depend on number of eligible entries received. Subject to Official Rules, available at http://www.facebook.com/CorelleDining. Sponsor: World Kitchen, LLC, 9525 W. Bryn Mawr, Suite 300, Rosemont, IL  60018.

Canadian Winner Obligations: If a prize winner of the Sweepstakes resides in Canada, then that prize winner will be required to correctly answer a time-limited skill-testing question, and the prize winner must do so without assistance, as a condition to collecting the prize. If a Canadian prize winner fails to do this, then the applicable prize will be forfeited and awarded to an alternate prize winner in a random drawing from among all remaining eligible Entries received.

Additional Sweepstakes Entries: Once entrant submits an Internet Entry as described above, each entrant may earn additional entries ("Additional Sweepstakes Entries") during the Sweepstakes Entry Period by sharing the Sweepstakes with friends via Facebook. Following the submission of the Internet Entry, entrants must follow-the on-screen instructions and (i) click the Facebook social networking platform icon, (ii) sign into their account using their login information, if applicable, and (iii) hit the "Share" button to successfully share the Sweepstakes with their friends. Only when a referred friend submits an Internet Entry as described above, will the original entrant receive an Additional Sweepstakes Entry into the Sweepstakes. There is no limit on the number of Additional Sweepstakes Entries you are permitted to receive. Multiple mailed entries are also permitted.

Media Contact:
Stephanie Casanova, Zeno Group
312-222-1758
[email protected]

Photo - http://photos.prnewswire.com/prnh/20140818/136759

SOURCE World Kitchen, LLC