Americans' Financial Security Sentiments Retreat in August

BLOOMINGTON, Ill., Aug. 17 /PRNewswire/ -- Americans continued to show concern about the state of the economy and their personal finances in August.  After increasing in April and then remaining stable in June, the COUNTRY Financial Security Index® dropped 1.1 points to 63.7 in August.

The latest COUNTRY Index reveals Americans may be shifting their focus to immediate financial obligations, with confidence in the ability to pay debt the only aspect to remain stable this month (76 percent).  When it comes to longer-term priorities, Americans grew increasingly more concerned.  In fact, there was an eight-point drop to 54 percent in those confident they can send their children to college, and a four-point jump to 54 percent in those unable to set money aside for savings or investments.  

"The slow recovery is definitely affecting Americans' mindsets when it comes to money matters," says Keith Brannan, vice president of Financial Security Planning for COUNTRY Financial.  "Keeping up with monthly financial obligations, like debt, is an important part of any financial security plan.  When the economy puts pressure on our plans and finances, we sometimes focus only on the short-term items.  It's important not to lose sight of our long term goals as well."  

Americans slightly more optimistic than one year ago

While financial security sentiments have declined since June, Americans are more upbeat now than at this time last year.  In August 2009, the COUNTRY Index hit its lowest level on record with just 35 percent rating their financial security as excellent or good.  Currently 39 percent rate their financial situation positively.  

Men more pessimistic, women's sentiments stable

While men remain more confident than women overall when it comes to their finances, since June women's confidence held steady and men's has taken a more dismal outlook.

• The number of men who rate their overall level of financial security as excellent or good dropped five points to 41 percent. Women, on the other hand, increased two points to 37 percent.
• There was an eight-point drop to 55 percent in the number of men who believe they will enjoy a comfortable retirement.  The number of women feeling this way increased one point to 51 percent.

Survey highlights

Full data is available at www.countryfinancialsecurityindex.com.

Individuals can learn more and compare their own results with the national COUNTRY Financial Security Index.  The next COUNTRY Financial Security Index will be released October 19, 2010 and subsequently every other month.

The COUNTRY Financial Security Index

The COUNTRY Financial Security Index® is a bi-monthly measure of Americans' sentiments toward their overall financial security.  It is an aggregate of various factors comprising financial security including savings and investments, financial planning, retirement, education and asset protection.

The COUNTRY Index was created by COUNTRY Financial and is compiled by Rasmussen Reports, LLC, an independent research firm, based on a national telephone survey of at least 3,000 Americans.

The margin of sampling error for a survey based on this many interviews is approximately +/- 2 percentage points with a 95 percent level of confidence.

About COUNTRY

COUNTRY Financial (http://www.countryfinancial.com) serves about one million households and businesses throughout the United States.  It offers a full range of financial products and services from auto, home and life insurance to retirement planning services, investment management and annuities.

SOURCE COUNTRY Financial