Americans Pouring On Excess Calories Through Sugared Beverage Consumption

STAMFORD, Conn., May 1, 2012 /PRNewswire/ -- With Americans consuming nearly 800 calories per week from sugared beverages, it is no wonder that sugared beverages are the number 4 source of calories for Americans(1). To educate consumers on the importance of healthy hydration, today Nestle® Pure Life® is launching its 2012 Nestle Pure Life Hydration Movement. This initiative is an extension of the past two years' successful Pledge program where more than 99,000 families made a commitment to swap one sugared beverage a day for water for a year. This year, Nestle Pure Life is making it even easier for consumers to join the Movement by launching the Hydration Movement on Facebook.

(Logo: http://photos.prnewswire.com/prnh/20110512/NE00561LOGO )

By joining this year's Movement on the Nestle Pure Life Facebook page, participating consumers will pledge to swap one sugared beverage a day with water for a year to help eliminate 50,000 calories from their family's diet(2). The simple switch has encouraged the elimination of billions of calories from families' diets to-date. Participants will also receive one $1-off coupon toward the purchase of Nestle Pure Life Purified Water and have the opportunity to enter a sweepstakes to win a supply of free Nestle Pure Life bottled water for a year(3). 

"Living a healthy lifestyle is often seen as eating right and exercising, but hydrating healthfully is extremely important," says Bonnie Taub-Dix, registered dietitian and author of Read It Before You Eat It. "It is more important than ever to teach families about smart beverage choices. Making a simple effort—such as joining the Nestle Pure Life Hydration Movement and taking the Pledge—is a small way to make a big impact on living a healthy lifestyle."

Consumers will be able to unite online with thousands of other people who have pledged to lead healthier lifestyles, engage with others who have taken the Pledge, share their own story with friends and family, and do it all on the Nestle Pure Life Facebook page. Participants will also be able to contribute stories and pictures about how taking the Pledge has affected their life.  

"Nestle^® Pure Life^® is committed to helping families live a healthier life," says Maude Ancone Brand Manager, Nestle Pure Life.  "The incredible success of the last two years' Hydration Movement programs demonstrates that families are willing to make simple changes toward a healthier lifestyle, and this year we hope to inspire thousands more and make it even easier for families to take the Pledge."  

For more information on healthy hydration and to participate in the Hydration Movement, log on to www.facebook.com/Nestlepurelife.*  

About Nestle^® Pure Life^®
The number one bottled water brand by volume according to Beverage Marketing Corporation, Nestle^® Pure Life^® is a brand of the leading bottled water manufacturer, Nestle Waters North America Inc., based in Stamford, Connecticut. Nestle^® Pure Life^® goes through a multi-step filtration process and is enhanced with a unique blend of minerals, offering a pleasant, refreshing taste suitable for the whole family.  Nestle^® Pure Life^® bottled water offers a number of healthy hydration options and is committed to helping families live healthy, active lifestyles.

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

(1)  NHANES (National Health and Nutrition Examination Survey, a project of CDC): "Top 25 sources of calories among Americans ages 2 years and older, 2005-2006) and cited in the 2010 Dietary Guidelines for Americans.
(2)  Based on a typical 12 ounce, 140-calorie sugared beverage.
(3)  Awarded in the form of 24 coupons, each coupon good toward the purchase of one multi-pack of Nestle® Pure Life® Purified Water (Approximate Retail Value $119.76). Official Rules available at www.facebook.com/nestlepurelife

SOURCE Nestle Pure Life