America's Favorite Bosco® Chocolate Syrup Makes Wal-Mart Debut

A Pop Culture Favorite for More Than 80 Years, Bosco Chocolate Syrup Now Available in Wal-Mart Stores in the Eastern U.S.

Jul 09, 2012, 10:00 ET from Bosco Products Inc.

TOWACO, N.J., July 9, 2012 /PRNewswire/ -- Just in time for summer, Bosco® (www.BoscoWorld.com), America's most beloved chocolate syrup, today announced its Wal-Mart (NYSE: WMT) debut. The company will sell its delicious and iconic chocolate syrup in more than 530 Wal-Mart Stores in 12 Eastern states  including Maine, New Hampshire, Vermont, Rhode Island, Connecticut, New Jersey, New York, Pennsylvania, Massachusetts, Maryland, Virginia and West Virginia.

Bosco which comes in a 22 ounce squeeze bottle is all-natural and vitamin-fortified. It's perfect on ice cream, in milk shakes, to make chocolate milk, coffee and more.  Wal-Mart will sell Bosco for $1.98.      

"People always are so surprised and happy to learn that Bosco syrup is still available," Scott Sanders, vice president, Bosco. "We remain a favorite American brand, and with our Wal-Mart debut, younger generations will start to love it as well."

Created in 1928, Bosco Chocolate Syrup is sold Worldwide. In fact, last year, Bosco introduced a line of all-natural premium 3.5 ounce milk chocolate bars. The MSRP is $1.99 to $2.49.

With a long and iconic Hollywood history, Bosco Chocolate Syrup was used as fake blood in the shower scene in Alfred Hitchcock's Psycho (1960) and in Night of the Living Dead (1968).

As a pop culture phenomenon, Bosco has been the storyline in several sitcoms and films. On Laverne & Shirley Lenny and Squiggy eat Bosco Chocolate Syrup with every kind of food and most recently, Shrek® declared his love for Bosco. However, most famous is the Seinfeld episode titled "The Secret Code," where George Costanza reveals his ATM pin "Bosco" to J. Peterman's mother on her deathbed, who in turn repeats the word as she dies.

Bosco Syrup also can be found in other large and independent retailers nationwide including Shaw's, Shop Rite, Stop & Shop, Publix, Stater Bros and select HEB stores among others.

About Bosco Products Inc.

Created in 1928, Bosco® Chocolate Syrup is an iconic American brand that has been loved for decades. Available in retailers and in soda fountains, Bosco® Chocolate Syrup continues to make new fans. Throughout its life span, Bosco has been a pop culture phenomenon making appearances and being featured in movies and television. The 3.5 ounce all-natural Bosco bar is available online and at retailers nationwide. For more information, please visit www.BoscoWorld.com.

SOURCE Bosco Products Inc.



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