America's favorite frozen stuffed chicken breast just got even better
Barber Foods® unveils new recipe and packaging in honor of its 60th anniversary
PORTLAND, Maine, June 3, 2015 /PRNewswire/ -- Barber Foods isn't celebrating history. It's making history. In honor of its 60th anniversary, the nation's most popular brand of frozen stuffed chicken breasts will introduce a fresh look and new recipe that honors its loyal customers while paying homage to its rich heritage.
The premium frozen stuffed chicken entrees that have been a family mealtime favorite for generations will now delight customers with a more flavorful chicken breast, a home-style flour breading and an even better filling bursting with flavorful ingredients. The brand's new look is inspired by Barber Foods' hometown of Portland, Maine, where the company still proudly manufactures its products today.
"When thinking about what would make our 60th anniversary really special, we challenged ourselves: 'How can we make the best even better?'" said David Barber, son of Barber Foods founder Gus Barber. "We wanted our consumers to be part of this important change, so we went to work alongside them for eight months to ensure that the new recipe exceeded their expectations. And we've succeeded. By their vote, this product is not only a little bit better — it's a lot better. We think we've created something truly special that will appeal to all generations for years to come. I know my father would be proud."
Barber Foods, originally called Barber Beef and Poultry, was founded on the cornerstone of innovation. Started in 1955 as a corner meat shop in Portland, Maine, in 1955 by the son of hardworking American immigrants, it quickly grew to become the manufacturer of America's #1 brand of frozen stuffed chicken breasts. It was Gus Barber's ingenuity that led to the creation of the first-ever frozen stuffed chicken breast in 1970 and ultimately shaped the Barber legacy that customers celebrate today. In 2011, AdvancePierre™ Foods acquired the brand and continues to uphold the Barber Foods commitment to quality products, a diverse workforce and a deep respect for customers.
"We have worked hard to uphold Gus Barber's legacy and are devoted to finding ways to continually improve upon the very best. That's why we thought our 60th anniversary was the perfect time to reflect on how far we've come as we look ahead to what the future holds for our company," said John Simons, president and CEO of AdvancePierre Foods. "Our delicious new recipe and updated look better reflect who we are while staying true to our most loyal customers who have enjoyed our products for decades. It's our way of celebrating our heritage as we welcome the next generation of customers to the Barber Foods family."
Today, Barber Foods premium stuffed chicken entrees are sold in the frozen food section of grocery and club retailers across the country. The new products and packaging are expected to hit stores in early fall 2015. To find a store, visit BarberFoods.com.
About Barber Foods
Barber Foods, headquartered in Portland, Maine, is the creator and market leader of frozen stuffed chicken breasts. In 1955, founder Gus Barber opened a corner meat shop in Portland and — through hard work, commitment to improvement, and a willingness to try anything and everything — rapidly grew the company. Committed to diversity, Barber Foods employs nearly 280 associates representing 36 countries who work in a 250,000-square-foot facility in Portland. AdvancePierre Foods acquired Barber Foods in 2011 and upholds the Barber Foods pledge to bring customers the quality, freshness and value that they have come to expect, and to prepare products with the highest quality standards in the food industry. Learn more at barberfoods.com.
About AdvancePierre Foods
AdvancePierre Foods, Inc., headquartered in Cincinnati, Ohio, is a nationally recognized manufacturer and marketer of value-added proteins and sandwich products to a wide variety of distribution outlets including food service, retail and convenience store providers. With revenues of $1.6 billion and more than 4,000 employees, AdvancePierre Foods offers a broad variety of packaged sandwiches; fully cooked beef, chicken and pork products; uncooked meat items such as Philly-style steak, breaded beef and stuffed chicken entrees; and bakery products that are all produced from high-quality ingredients and provide unparalleled taste, convenience and value to both operators and their patrons. Funds managed by Oaktree Capital Management, L.P., a Los Angeles-based investment firm, and is the majority shareholder of AdvancePierre Foods.
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SOURCE Barber Foods
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