America's First Shimmery Liqueur Extends Flavor Line with the Launch of Viniq Glow®

E. & J. Gallo launched Viniq Original in 2014, to offer on-trend Millennial women a spirit with a unique beautiful look that shimmers. Viniq Glow is the third flavor variant of the Viniq Shimmery Liqueur line including Original and Ruby. The look and flavor of the new shimmery fusion is the perfect product to jumpstart the spring season and add a bit of Glow to cocktail experiences across the country.

"In 2015, we saw consumers increasingly moving away from traditional drinks, preferring instead to experiment with fruity flavored cocktails," said Anna Bell, director of marketing for Viniq. "For consumers continuously looking for sweet and flavorful new photo worthy cocktails, Viniq Glow is perfect for celebrating and enjoying with friends."

Delicious and smooth, Viniq Glow is an incredibly versatile product that blends best with lemonade or lemon-lime soda and with your favorite Bubbly or light spirit. The one of kind style of this product welcomes creative garnishes to compliment cocktail occasion, look, and flavor. Viniq delivers optimal flavor when mixed and was designed to be used to create beautiful and delicious cocktails.

Viniq Glow is now sold from coast to coast and is available in 750mL bottles for a suggested retail price of $19.99 and 375mL bottles for a suggested retail price of $12.99.

Signature Viniq Glow Cocktails:  

Glow Sangria
Ingredients:
2 oz. Viniq Glow®
1 oz. Barefoot Moscato Wine
0.5 oz. Sweet/Sour Mix
Top with lemon-lime soda
Instructions: Pour all into a tall elegant ice filled glass

Glow Bellini
Ingredients:
3 oz. Viniq Glow®
2 oz. Champagne
Instructions: Pour all into a champagne flute chilled, garnish with a sugar rim

Glow-Tini
Ingredients:
3 oz. Viniq Glow®
1 oz. New Amsterdam ® Peach Vodka
Instructions: Stir all with ice, then strain into a martini glass and serve

About Viniq
Viniq, America's first shimmery liqueur was introduced in May of 2014. An innovative product that tastes and looks great, Viniq is a fusion of premium vodka, Moscato, natural fruit flavors and a one-of-a-kind shimmer. For more information visit, http://www.viniq.com/.

About E. & J. Gallo Winery
Established in 1933 in Modesto, California, by Ernest and Julio Gallo, E. & J. Gallo has become the world's largest winery and the foremost winery in the art of grape growing, winemaking, distribution and marketing of wines. With nine wineries strategically located in wine regions in both California and Washington and access to grapes from vineyards in all of the premier grape-growing areas of both states, Gallo produces wines in every category, to suit every taste. In addition, Gallo imports wines from fourteen wineries around the world. Some of the brands in Gallo's wine portfolio include Gallo Family Vineyards, Barefoot Cellars, Apothic, Louis M. Martini, MacMurray Ranch, Bridlewood, Mirassou Vineyards, Frei Brothers Reserve, William Hill Estate, Edna Valley Vineyard, Columbia Winery, Martin Codax, Brancaia, LaMarca and Ecco Domani. E. & J. Gallo is expanding its portfolio into distilled spirits with the addition of New Amsterdam Gin, New Amsterdam Vodka, Familia Camarena Tequila, RumHaven and Viniq.

Vodka Liqueur with Artificial Colors, Alcohol 20% by Volume (40 proof), ©2015, Viniq Spirits Company, Parlier, CA. All rights reserved.

Press Contact:
Amanda Greenfield
Zeno Group
212-299-5789 / [email protected]

Photo - http://photos.prnewswire.com/prnh/20160404/351040
Logo - http://photos.prnewswire.com/prnh/20160404/351041LOGO

SOURCE Viniq

Related Links

http://www.viniq.com/