America's oldest auction house announces new, contemporary business model

PHILADELPHIA, Feb. 25, 2019 /PRNewswire/ -- Freeman's announced today new key business strategies designed to meet the needs of today's collectors. This experienced and well-respected organization will relocate from the address it has occupied for nearly 100 years to a new, soon-to-be-revealed, modern Center City Philadelphia location.

Over its 214-year history, Freeman's has always adapted to changing market conditions and innovations, and this strategic initiative will further establish the company as a competitive 21st century auction house. The company will continue to provide their professional auction and appraisal services but will be better positioned to meet the growing demand for global services that leverage the power of technology and facilitate on-demand client engagement.

"We recognize our clients' expectations are changing. Our private and institutional buyers and sellers come from every continent, and we must be fully equipped to meet their expectations for technology-enhanced services that complement and enhance our significant expertise and experience in all collecting genres," says Freeman's Chairman Alasdair Nichol. "We are overhauling our operational and marketing systems to deliver enhanced experience and service to our clients, whether they are close to our home in Philadelphia, across the United States, or around the world."

The cornerstone actions of Freeman's modernized business initiatives include:

• A move in 2019 to an all new, technology-enabled home in one of Center City Philadelphia's most exciting landmark buildings
• The sale of their current building at 1808 Chestnut St., Philadelphia
• Significant investments in harnessing new technology and software platforms that will facilitate high quality online auctions accessible to local and international buyers
• Expansion of acquisition strategies and the development of new auctions to meet diverse interests of collectors

"We are extremely proud of our history – the many relationships we have formed over the years with thousands of families in Philadelphia and beyond and the fine art and countless antiques that we have exchanged since 1805," says Thomas B. McCabe IV, Freeman's Senior Vice President and Head of Business Development. "We have never stopped evolving as one of America's premier auction houses. Our new plans further our ability to remain at the forefront of the industry and to better provide collectors with well-curated fine auctions and to engage young and curious new clients with items that interest them. These are very exciting steps into Freeman's future." 

Freeman's 1808 Chestnut Street headquarters location will go on the market this month, and Freeman's anticipates a great deal of interest in the building in Philadelphia's Rittenhouse Square neighborhood. Broker of record is Mr. Ken Mallin, who can be reached at MPN Realty Inc., 1601 Walnut St Ste 900, Philadelphia 19102. Freeman's plans to release further details about their new location in the coming months.

About Freeman's: As America's oldest auction house, Freeman's has been a constant throughout the auction world for seven generations. Founded in 1805 by Tristram Bampfylde Freeman, the company's traditions of excellence have benefited many new generations of private collectors, institutions, estates, and museums. Freeman's holds more than 25 auctions a year in the following categories: American Art & Pennsylvania Impressionists; American Furniture, Folk & Decorative Arts, 20th Century Design; Asian Arts; Books, Maps & Manuscripts; British & European Furniture & Decorative Arts; European Art & Old Masters Jewelry& Watches; Modern & Contemporary Art; Silver & Objets de Vertu. Freeman's marketing alliance with Scotland's Lyon & Turnbull—Scotland's oldest auction house—has extended Freeman's international reach. Additionally, Freeman's offers Trusts & Estates and Museum Services. For more information, visit: www.freemansauction.com

SOURCE Freeman's

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